Outbound Lead Generation

We use high-quality prospecting tools and proven sales tactics to find qualified leads and schedule B2B appointments on your behalf.

B2B Appointment Setting for our Outbound Marketing clients


Before you invest in outbound lead generation services for your business, it’s important to understand what it actually means to acquire customers this way. Outbound lead generation often referred to as “interruption marketing” is an approach to lead generation in which the marketer initiates the first interaction with a potential customer. This is typically done through cold calling or cold emailing.

If you are looking to outsource sales and lead generation, outsource to a team of experts. At Abstrakt, we have a process for finding qualified leads for your business and nurturing them until they convert into happy customers.

How Can Outbound Lead Generation Benefit My Business?

When evaluating different lead generation strategies, you may be wondering if outbound is worth your time. While inbound lead generation can be a great way to generate leads, outbound marketing has a few key benefits that you won’t get with the inbound digital marketing services.

Target your ideal customer

With inbound lead generation, you can create valuable content such as blog posts to drive people to your site and let them initiate the conversation. While this is great, you may not always attract the customers you want.

Never waste your time

Since you can be as picky as you want with the type of list you build and the prospects you go after, you’ll never waste time with potential customers who aren’t the right fit for your business. At Abstrakt, we have the technology to deliver a list of targeted prospects who fit all of your criteria.

Quick and proactive

Outbound marketing is a quick and proactive approach to lead generation. Rather than waiting on customers to come to you because of search engine optimization and content marketing tactics, you’re sending out a message that’s hard to ignore. Outbound marketing is interruption marketing because it disrupts the prospect and forces them to learn about your product or service.

To some people, outbound marketing is outdated and old-school. But, for many businesses, we have found that these tactics still work. And with our proven strategy, you can be successful at outbound lead generation.

Ready to Grow Your Business?

Ready to Grow Your Business?

Ready to Grow Your Business?

Outbound Lead Generation Strategies

When you sign on for an outbound program with Abstrakt, a team of professionals will be using a variety of outbound tactics with the goal of scheduling appointments with potential customers. Once you sign on for our outbound program, here’s what you can expect:

List-Building to Find You the Best Prospects

Our prospecting process is designed to put you in contact with the best leads who are the right fit for your business. We use top prospecting tools to build a strong list of businesses who meet your specific criteria.

From there, we use lead scoring to scrub and cleanse lists before it is sent to the sales team.

Landing Pages and email marketing campaigns

During your implementation month, our marketing team will be working in the background to produce email campaigns and landing pages to be used by the sales team once your program is set in motion. Professional writers will be taking the information you provide us to write unique and tailored content about what makes your business unique. They will also write content for a landing page to be included in emails, while designers produce a visually appealing design that showcases your brand and sets you apart from the competition.

Lead Generation Setting Appointments

Our Sales Team Gets to Work

After your implementation month, our sales team gets to work. Scrubbing a list right after it’s made is one thing, but we want to get as much accurate information about your prospects as possible. Our sales reps send emails and make phone calls at a volume you wouldn’t be able to achieve with your in-house team.

When we get prospects on the phone, we make sure to get as much information as possible from them. 

  • Do our records reflect their correct email address?
  • Are they looking for the services you offer at this time?
  • When might they be looking for the services you offer?
  • How many employees do they have?
  • How much square footage do they have at their facility?

Beyond asking the right questions, your dedicated sales rep(s) also receive extensive training on your product or service offering, so you can be sure there are experts out there speaking intelligently to your business. Meanwhile, you can focus on what you do best—running your business.

We Nurture Leads Until They’re Ready to Buy

We aim to build relationships with prospects. We don’t just call them once and then give up and move on to the next. Our sales experts know that most customers buy in the nurture phase. That’s why we have our process set up to include multiple touchpoints with the same businesses at the perfect intervals.

Our nurture process includes a mix of phone calls and emails. We also aim to find the key decision-maker, learn as much about their business as possible, and keep a record of that information to help us develop a solid relationship. By nurturing potential customers, we’re able to set more appointments and convert more leads into customers who will be around for a long time.

In short, every outbound strategy we have in place is to help your business grow.

Do you think outbound marketing could work for your business? Leave it to the growth experts at Abstrakt Marketing Group. If you’re considering outsourcing lead generation, contact our team today.

Ready to Grow
Your Business?