Entries by Andrew Sheppard

What are the Benefits of an Inbound/Outbound Lead Generation Partnership?

Diversify Your Lead Generation Strategy You might have an idea of the kind of customer you want to attract for your business, but identifying the perfect strategy to reel them in is easier said than done. Choosing, designing, and developing your marketing strategy comes down to several factors, not all of which are created equal: […]

Is the PSR Role Right for You?

It’s time to jumpstart your future, as a PSR with Abstrakt. There are few things more frustrating than putting your valuable time and energy into a job that yields little in return beyond a paycheck. At Abstrakt Marketing Group, we’re firm believers in investing in our employees—our company is only as healthy and strong as […]

Lead Generation 101

Work Smarter, Not Harder With Abstrakt Your target audience has a problem, and your business might have developed the perfect solution—but what happens if your potential customers can’t connect the dots in-between? Whether you’re looking to grow your customer base, garner votes in an upcoming election, or increase donations for your charity, lead generation and […]