What Is Thought Leadership and Why Does It Matter?
Salesy content can only get your business so far, which is why thought leadership is an important part of your business growth strategy.
Sure, your MSP PPC campaign might be up and running… but are you actually getting the results you want? Is your cost-per-click gradually increasing? If you keep seeing rising costs from your paid search efforts, it may be because you have an MSP landing page that is hard to understand or isn’t resonating with your audience.
But, don’t worry; we’re here to give you all the insight you need to craft an MSP landing page that results in ready-to-buy leads generated. Let’s get started.
A landing page is a standalone web page, distinct from your main website, designed for the sole purpose of receiving traffic from particular marketing campaigns. It’s where a visitor “lands” after clicking on a link in an email, ads from Google, YouTube, Facebook, Instagram, or similar places on the web.
For MSPs, a landing page is a dedicated space to concisely convey the value proposition, highlight the unique advantages of services offered, and gently nudge visitors towards making a commitment, whether it’s contacting the MSP, signing up for a free trial, or downloading a resource. The goal of the landing page is to increase conversion rates by reducing distractions and focusing on a targeted message.
Landing pages are conversion-centric and often lack the navigation bars and various links that other website pages typically contain. This ensures a frictionless path for the user to follow, leading them directly toward the action you want them to take—be it a sign-up, a purchase, or another form of lead capture.
For a complete look into MSP marketing best practices, read our blog here.
When it comes to crafting an MSP landing page that truly converts, it’s essential to integrate elements that resonate with your target audience while addressing their specific needs. An effective landing page is not just about aesthetics; it’s a strategic tool designed to engage visitors and encourage them to take action.
No one understands your potential clients’ technical struggles and aspirations better than you do. That’s why your MSP landing page should contain quality content that hits home with your audience. Discuss common pain points and explain how your services provide solutions. For example, if prospects are struggling to ensure network security for remote workers, address how your MSP relieves these weaknesses in ways that other IT companies don’t. Tailoring content to your audience’s challenges will not only grab their attention but also position your brand as the go-to expert in your field.
What can you provide that will genuinely benefit your visitors? Whether it’s a free consultation, a downloadable guide, or a limited-time discount, clear and valuable offers can significantly increase the chances of conversion. Ensure these offers are relevant to the services you’re promoting and forge a connection with what your potential clients are seeking.
Building trust is key in any relationship, especially when it comes to business services. Incorporate testimonials or case studies from satisfied clients to lend credibility to your MSP. Positive feedback and real-world examples of your success stories provide social proof to prospective customers, assuring them of the effectiveness and reliability of your services.
To stand out in the competitive MSP market, it’s crucial to design a landing page with your customer’s needs at the forefront. Here are some essential tips to ensure your MSP landing page is customer-centric and designed for success:
To create a landing page that resonates with your visitors, you need to understand their specific needs and pain points. Tailor your message to address these needs directly, showing that your services offer the perfect solution.
Technical expertise is integral to the services you offer, but the language on your landing page shouldn’t be overly complex or jargon-heavy. Instead, opt for a balance of technical proficiency with easily understandable explanations. This makes your MSP more accessible to a broader audience, including those who may not be as tech-savvy.
Here are some ways to avoid jargon-heavy landing page copy:
Example of “Techy” Landing Page Copy
“Maximize your operational efficiency and minimize downtime with our comprehensive Managed IT Services. Our team of expert technicians provides proactive monitoring, robust cybersecurity solutions, and seamless cloud integration. Partner with us to streamline your IT infrastructure and enjoy unparalleled support, ensuring your business stays ahead in today’s digital landscape.”
How to Rephrase Landing Page Copy for Better Impact
“Boost your business’s productivity and reduce disruptions with our Managed IT Services. Our skilled team keeps a close eye on your systems, protects against online threats, and smoothly connects you to cloud services. Let us simplify your tech setup and provide top-notch assistance, keeping your company competitive in the digital age.”
For prospective clients, understanding the range of services an MSP offers can be the determining factor in their decision to engage. That’s why it’s crucial to present these services clearly and concisely on your MSP landing page.
Firstly, it is essential to provide an all-encompassing list of services that your MSP offers. This allows clients to quickly assess whether your MSP meets their specific needs. Consider the following format for easy customer understanding:
Visual elements like bullet points or infographics not only capture attention but also make the information more digestible. Consider incorporating infographics that illustrate the benefits of each service, reinforcing the value proposition to your potential clients.
While a summarized list is effective for initial comprehension, interested clients will need more in-depth information. Ensure that your service list is complemented with easily accessible links or buttons that guide users to detailed descriptions of each offering. This seamless navigation path empowers your clients to fully understand the scope and benefits of your MSP solutions without any frustration or confusion.
From landing page creation and distribution to sales appointment setting, we have the MSP growth solution for you and your market. Discover how we helping growing MSPs like yours fill their pipeline with quality leads and secure more revenue.
As an IT company, you need to research the competition and see how they are showcasing their pricing. Packages can be a great way to summarize offerings to your customer base in an easy to understand format. By effectively presenting your pricing strategy, you can engage potential clients without causing any confusion or overwhelm.
Different MSPs may adopt varying pricing methods to suit their services and clientele. These models include:
When introducing your pricing on a landing page, it’s vital to ensure clarity and ease of understanding. Here’s how you can present your pricing effectively:
Understanding the real-world impact of MSP services can transform skepticism into trust. That’s why including select case studies or success stories on your MSP landing page is pivotal. These narratives not only showcase the tangible benefits of your services but also provide a context that potential clients can relate to, facilitating informed decision-making.
To effectively integrate case studies into your MSP landing page, follow these best practices:
By showcasing these case studies, your MSP landing page doesn’t just tell prospects what you can do—it shows them. This builds a stronger, more compelling case for your services and sets the stage for successful client-MSP relationships.
It’s crucial to remember the instrumental value an effective MSP website carries for any business striving for growth. The deftly crafted landing page operates as the central hub for your unique selling propositions, services offered, persuasive testimonials, and the essential onboarding call to action.
By ensuring your MSP landing page includes all the key elements we’ve discussed—from showcasing your technical prowess and security measures to elucidating your pricing models and featuring insightful case studies—you’re setting the groundwork for a robust digital presence. Moreover, a customer-centric approach and the integration of compelling content are non-negotiable for securing a competitive edge in today’s market.
At Abstrakt, we collaborate with growing IT companies around the U.S. to help them generate more leads through landing pages. These can be specific to paid search, social media advertising, or simply using it as a lead magnet on your company website. Whatever your needs are, we have a solution for you.
Contact the MSP marketing experts at Abstrakt when you’re ready to optimize your approach to lead generation!