Lead Generation for Janitorial Service Companies

Watch this short testimonial to better understand how and why the Pipeline Lead Generation Solutions are successful and should be considered for any janitorial services company looking to grow their business.

Our Outbound Lead Generation Solution is the perfect prospecting tool and lead generation process for your janitorial or cleaning company.

Abstrakt helps your business get more janitorial service leads and contracts by identifying potential customers within your market. We identify, contact and set appointments with Facility Managers and Building Maintenance Officers from various commercial facilities and private and government establishments such as hospitals, clinics, schools, offices, resorts, sports arenas, and convention centers. We qualify each commercial cleaning lead using your preferred qualification criteria.

Our sales experts can segment your list based on specific sales criteria, including:

  • Square footage
  • High traffic
  • Number of employees
  • Industry (retail, restaurants, doctors, dentists, attorneys, clinics, property management companies)

Our expertise in the commercial cleaning industry enables us to identify and use the most efficient lead generation tools and vehicles to find the best commercial cleaning leads. We set appointments for you with pre-qualified prospects so you get quality face-to-face meetings with target clients who are ready and willing to meet with you with confirmed budgets. If your targets are not ready to meet, they will be appropriately nurtured until the time comes in which they are ready to partner with your business.


Outbound Delivers Maximum Results for Leading Commercial Cleaning Company

The Client

ServiceMaster Clean PBM, located in Baltimore, Maryland, strives to deliver exceptional service and quality to customers. ServiceMaster is the provider of essential services to businesses for residential and commercial cleaning services. When it comes to commercial cleaning ServiceMaster keeps your space clean and boosts overall company health by using environmentally friendly products, lengthening the life of your floors and provides infection control and sanitization. With residential cleaning ServiceMaster will keep your carpet, tile, hardwood and air ducts clean with all of the best products and practices. By showing their customers their dependability, responsibility and expertise they are able to provides the best service

The Challenge

Like their competition, the client was faced with the challenge of attracting new customers while still nurturing the prospects they already gained in their sales pipeline. The prospecting activities that their salespeople were achieving internally were not reaching an audience large enough for their sales efforts.

The client had a very specific message that they wanted to be delivered to any potential new clients and they were unsure if an outsourced option would be able to deliver that message efficiently or effectively. They did, however, know that their sales funnel needed to continually have new leads coming through in order to meet their high revenue goal. Due to this realization, the client turned to Abstrakt’s lead generation service to help set appointments for the company’s sales team.

The Solution

The client partnered with Abstrakt Marketing Group to achieve several goals, all of which centered on attracting new customers and increasing their revenues. A priority goal was to make Abstrakt the preferred vendor for the client. Abstrakt was able to develop targeted messages for the client’s customers. Abstrakt worked with the client on calling and objection handling scenarios. As the Pipeline program got underway, Abstrakt was successful in presenting opportunities for the client and recognizing a trend in their calling data that could potentially strengthen the effort of the company.

The Results

The client’s first appointment successfully turned into their first sale. Chesapeake Beverages began using the client exclusively starting in February 2016. This single sale resulted in $41,000 worth of revenue! The client is still confident in their $250,000 in additional revenues for 2016 and to date, they have closed just north of $100,000 with an additional $80,000 out in proposals now!

“Their hard work and dedication to being an active partner to Abstrakt Marketing Group has played a huge role in their success. They listen to calls, have frequent communication between organizations and continue the pipeline process on their end after an appointment is set” says General Manager, Edward Ducote.