In today’s ultra-competitive business landscape, it’s crucial to have marketing materials that effectively convey your business’s message. Marketing collateral is ideal for increasing brand awareness while also communicating why your business stands above the rest.
With well-designed and expertly crafted marketing collateral, your products and services will gain a clear advantage. Abstrakt provides three collateral packages that can be customized to suit your business’s needs. Our partners often ask what timeline sets them up for the most success, what happens to their existing marketing materials, and more. In this article, you’ll find answers to our most frequently asked questions.
Choosing the Right Collateral for Your Business
What is the typical marketing collateral process?
Our custom marketing collateral package gives you the flexibility to choose which pieces you would like to receive first. However, by selecting our Standard Package – our team provides you with a suggested delivery progression format to achieve the best results.
Brochure – Sell Sheet – Case Study – Social Covers – Video – Sell Sheet – Infographic – Sell Sheet – Case Study – Sell Sheet
What if I already have a lot of sell sheets or case studies?
We always recommend our standard delivery process based on our best practices and marketing expertise. However, if you are already utilizing collateral, the delivery timeline can be adjusted to suit your needs. During your implementation month with Abstrakt, you will work with your Marketing Collateral Project Manager. They will help you choose the order in which you’d like your marketing collateral to be created and delivered.
Are there other marketing collateral options besides those listed above?
The answer is, “Yes!” We offer alternative pieces of collateral when selecting the custom package, and you are not limited to one collateral piece either. You are welcome to utilize the same collateral piece more than once (e.g., two sell sheets), you have the option to select from the following:
- Pitch deck
- Two trade show display designs
- Letterhead and business cards
What is the video collateral package?
With our video package, you’ll receive four templated motion graphic videos from our production team over 12 months. You can choose your video topics from these four options: About Us, Case Study, Why Us, and Product/Service. You also can choose the same topic for more than one video (e.g., two Case Study videos).
Getting Collateral Started with Abstrakt
What do I need to do to get started on the marketing collateral process?
When you choose to partner with Abstrakt, you will be working directly with a Marketing Collateral Project Manager. They will help you strategize what marketing collateral pieces make the most sense for your business and how you would like your delivery schedule to be set up. They will work with you one-on-one during your implementation month and provide an online survey to collect information on which services you feel are most important for production. They will also work to identify which design theme you believe is best suited for your branding.
What is a design theme?
To ensure we are working to fit your current branding, our team has created collateral themes to choose from to suit your branding. Our themes will be in line with your brand colors, logos, fonts, and other visual components. With a variety of options, you’ll be able to choose the best layout for your marketing collateral.
What goes into the creation of marketing collateral?
Your marketing collateral project manager will work with you for the first 30 days to collaborate on your collateral delivery schedule and the topics you would like to see showcased. Our copywriters will then generate the content for the collateral piece. The content team hands it off to the graphic designer who will create the collateral piece utilizing your brand guidelines. Once the collateral is written and designed, you will be able to wrap up the piece by providing revisions to fine tune it to perfection.
What is a topic?
During your first 30 days, your marketing collateral project manager will provide you with a Creative Brief survey. We will request that topics be provided for your marketing collateral. Within the survey, it will request topics for each collateral piece. Topics are merely requesting what service, product, case study, etc. you would like to see highlighted and considered most important for your business. For example, a commercial cleaning partner could select green cleaning options as one of their sell sheet topics.
How many points is each piece of marketing collateral worth?
Each piece of collateral has a specific point value, and delivery schedule since the work that goes into creating them is a little different.
Collateral pieces like the Brochure, Sell Sheet, and Case Study are one point each, which means you’ll receive that completed collateral piece within one month. The Pitch Deck is worth two points and is delivered in two months, while the Video is worth three points and provided to you before the end of the third month.
Do I get to make any changes to the collateral you create?
We offer two complimentary rounds of revisions for each piece of marketing collateral we create this way you can fine tune the collateral to your liking. Whether you want to reword a paragraph or change a photo, our content and creative teams work to create the perfect marketing collateral for your business.
What Are Different Types of Collateral?
What is a sell sheet?
A sell sheet is a one-page collateral piece that spotlights one of your unique or superior services. You can also use it to bring attention to a new or existing product.
What are social covers?
In this new age of marketing, it is essential to have updated social media profiles. We provide up to six social media covers to refresh your Facebook, LinkedIn, and more. They also look great as images for your page’s regular social media posts.
What is a case study?
A case study is an example of your product or service in action. It usually describes the common problems or pain points your prospects experience that your solutions aim to solve. We also create general case studies on how to help individual companies or industries with your services.
What is a pitch deck?
If you frequently give presentations, a pitch deck is the perfect marketing collateral to bring along. Our pitch deck includes a cover slide followed by ten pages to highlight all your business’s features, services, projects, and more.
What is an infographic?
An infographic is the ideal marketing collateral to show someone interested in numbers or statistics, such as a CFO. This collateral piece showcases statistics or industry awards, highlighting the benefits of working with your business.
What is a tradeshow pop-up?
If you’re heading to an event soon, such as a career fair or trade show, we can help design the visual display, or pop-up, needed for your booth. We curate it to be eye-catching and informative to make the best impression for your visitors.
Using Collateral in B2B Lead Generation
How can I use marketing collateral?
You can use your marketing collateral pieces however you choose. You might pass out or display collateral during sales meetings, post it on your social media profiles or website, pass out copies at trade shows, hang it in your office, or attach it to emails.
How does Abstrakt use my marketing collateral?
We use your marketing collateral during different phases of the lead generation process to attract and nurture leads. Here’s how we typically use each piece of collateral:
- Brochures: When a lead doesn’t have time to talk during the introductory phase of B2B appointment setting, we send over your brochure so they can learn about your business on their own time. Brochures are also perfect when a lead doesn’t understand what you do or wants an in-depth explanation of your company.
- Sell sheets: Leads want to know what they’re buying, and sell sheets give a thorough, easily understandable explanation of your products and services. We send sell sheets when leads express interest in a particular offering.
- Case studies: B2B buyers want to know that you’re a trustworthy seller. When leads ask if you have any past success stories with similar businesses, we send case studies to build trust. Our inbound marketing team can also incorporate case studies into your website and social media pages to demonstrate your company’s value to potential customers.
- Infographics: If you only have a few seconds to make an impact on a potential customer, infographics are the perfect tool. When we just can’t seem to hook a lead, we try to capture their interest by sending eye-catching infographics with impactful statistics.
- Videos: It’s easy to learn about a product or service from a video. All your leads have to do is watch and listen for a few minutes. We can send your videos to leads throughout the lead nurturing process when they want to learn more about your company or products. Additionally, if you partner with us for website development, we can integrate your videos throughout your website to boost engagement.
What Happens After the Collateral is Finalized?
Do I get editable versions of the marketing collateral once they are complete?
We understand that information changes and will need to be updated, which is why we present some of our marketing collateral in editable PowerPoint and Word formats. For others, we can send you the collateral’s creative file, but you will need access to the program we use to be able to change them.
What is the marketing collateral created for?
We create marketing collateral for your internal marketing use and our partnership. Our Outbound Program utilizes them to get in front of potential customers and pique their interest in your business.
Are my collateral pieces being integrated into the email drip campaign I have with Abstrakt?
If you select our Standard Timeline for marketing collateral, here is the outline of which emails contain marketing collateral pieces:
- Brochure: Lead Info and Intro 1
- Sell Sheet 1: Intro 2
- Case Study 1: Intro 3 and No Interest
- Sell Sheet 2: Nurture 1
- Infographic: Nurture 2 and No Response
- Sell Sheet 3: Nurture 3
- Case Study 2: Nurture 4
- Sell Sheet 4: Wait
If you host your completed video on a platform outside of Abstrakt Marketing’s YouTube, we will then have the ability to link the video into any part of the email library. If you choose a Custom Timeline, your Marketing Collateral Project Manager will collaborate with you to develop a unique strategy for integrating your collateral pieces into the emails.
If you’re interested in any of our marketing collateral packages, reach out to your Abstrakt sales representative today. They will connect you with a marketing collateral project manager to partner with you to effectively market your business.
