As you know, every lead in the sales pipeline is different, which means they need marketing collateral that meets their individual needs. For instance, if you send prospects in the awareness phase too many “salesy” marketing materials, you may turn them off from your business. However, if your marketing collateral is too laid back with leads that are ready to buy, you may be missing your mark on significant business opportunities.
This guide will help you evaluate your marketing collateral strategy so you can send the right leads to the right marketing collateral at the right time. Let’s start converting high-quality leads into long-term customers!