Every small commercial landscaping business dreams of landing its biggest contract and accumulating more revenue. However, many commercial landscapers don’t understand how to draw in more commercial landscaping business.
Many commercial landscapers don’t understand how much work goes into securing a high-paying lawn care client. First, you have to brand yourself. Then, you must set appropriate bids and convince prospective clients that you’re better than your competition.
Here are five steps to secure more commercial landscape maintenance contracts:
Step 1: Get Your Business Name Out There
Prospective clients should know about your business before you start bidding. In that case, consider following these lead generation tips:
Build a Customer Referral Program
No marketing strategy is more powerful than word of mouth. Potential customers believe more of what they hear from other customers than from businesses themselves.
If you want to get your business’s name out there, you have to impress potential customers with your quality of service. A good way to spread positive word of mouth is offering incentives to existing clients for referrals. This encourages customers to talk highly about your company with close friends and family.
Set Up a Website and Enrich It With Relevant Content
A recent study shows that 86% of customers research a company online before making a purchase. Building an online presence is critical for obtaining more commercial landscaping contracts.
One of the best ways to do that is to set up a user-friendly website for your business and enrich it with relevant, SEO-focused content to showcase your landscaping expertise.
Use the Power of Social Media To Generate Leads
Social media is a powerful tool for your business’s lead generation efforts. Building an online presence on social media platforms like Facebook, LinkedIn, Instagram, and Twitter allows prospective clients to discover and interact with your business.
Brand Your Business
Another important tip for securing commercial grass–cutting contracts is consistent branding. You don‘t have to invest in an expensive billboard for people to know about your business, but you can make the small things count. This includes customizing your work clothes, truck, and equipment with your business’s brand name and logo.
Get Involved With Local Projects
It‘s unrealistic to assume that you can dominate the regional landscaping market if you’re not locally recognized. Getting involved with local projects and branding yourself in the right light leverages the power of referrals.
Ask for Client Feedback
After you close a contract, ask for feedback from clients. Satisfied clients will be happy to leave positive reviews on your website and social media pages.
Step 2: Stay Up to Date
Staying up to date with the latest developments in the landscaping industry enables you to stay one step ahead of your local competition. For that to happen, you have to pay attention to:
- Certifications and licenses – No serious client will hire commercial groundskeeping services without the necessary licenses and certifications. Therefore, it’s vital that your business documents are up to date.
- Equipment – Some prospective clients may want to know about the equipment you use for landscaping. Unless you use the latest and most advanced lawncare equipment, you may have difficulty convincing them that your business is best during the bidding process.
- Knowledge/technology – Like many industries, consistent training and knowledge of the industry is crucial to stay ahead of the competition. Even if you think you know everything there is to know about lawncare, think again and reassess your knowledge of the industry.
Step 3: Price Your Offers
Before proposing an official bid for a lawn care deal, it’s crucial to prepare a formal contract offer.
How much do you want to earn from the project? To answer that, you must factor in the amount of time it takes to complete a job, the number of workers you need do it efficiently, and the type of equipment you’ll use.
Step 4: Bid! Bid! Bid!
If you don’t bid for contracts, you won’t close deals and generate more revenue. Here are a few tips on how to bid for commercial lawn contracts:
- Research your potential client – Before proposing your bid, do some research to learn a few things about your prospective client. Understanding how they like the job done, how much they usually pay, and how often they expect you to work is key to scoring a high-quality business deal.
- Research your competition – Researching your competition allows you to use their weaknesses to strengthen your bid.
- Prepare a formal proposal – Preparing a formal proposal that shows the services you offer before meeting prospective clients enables them to understand the full scope of your capabilities.
- Meet the clients – Once you have your proposal ready to go, request an appointment with the prospective client. This shows that you mean business and you’re ready to start a partnership with them.
- Present your references – References are a great way to convince your prospective clients that you are the best company for the job. When you meet with the prospective business, show them the work that you’ve done with companies that are similar to theirs.
- Refer to current customers – Another way to convince prospects of your landscaping capabilities is to talk with them about your existing long-term contracts.
- Actively listen to the prospect’s needs – Prospective clients want to know that you understand their businesses needs and how your company can fulfill them. Listen to their questions, comments, and concerns, and respond to them accordingly.
- Show prospects the value you bring – Businesses only want to hire commercial lawn maintenance companies that prioritize value. Tell them the value you can provide for them and deliver on that promise.
Step 5: Do a High-Quality Job
Last but not least, the only way you can keep the contract running is by doing an excellent job. High-quality work doesn‘t stop at winning the bid—you must live up to your promise during your partnership.
Key Takeaways
Winning more commercial landscaping business contracts can be a challenge. It takes a lot of time, money, and dedication to build a sustainable lead generation strategy. If you don’t have the resources or expertise to build a lead generation strategy yourself, connect with an outsourced provider to do the grunt work for you.
Within two months, our outbound lead generation program has led a commercial landscaping business to submit five proposals that are worth over $117,000—and that’s only the beginning.
At Abstrakt Marketing Group, we have over 10 years of experience in B2B appointment setting, digital marketing, and other lead generation services. We hire the best sales reps in the industry to ensure you get the leads you want and have the opportunity to close high-quality business deals.
Contact us today to learn how we can generate significant business deals for your commercial landscaping company!
Want to Learn More?
