Are you looking to improve your website and grow your commercial roofing business? We have some amazing content marketing ideas for your roofing blog that will help you stand out from your competitors.
Find out how to maximize your roofing B2B inbound marketing here.
Strategies for Growing Your Commercial Roofing Company Blog
Blogging may take time to yield results, but it doesn’t have to be difficult. Here are some tips to help you along the way:
Use Keyword Research
Use keyword research tools to identify popular terms related to commercial roofing that your local customers are searching for. This will give you insights into what topics to write about and help optimize your blog for search engines. It’s important to research commercial roofing terms, depending on your business. This will help you target a wider audience and attract potential customers from different sectors.
You should also keep an eye out for unexpected search terms that customers may be using. For example, while you may use the term “steel roof,” someone could be searching for a “metal roof” or “galvanized roof.” By incorporating these alternate terms into your content, you can reach a larger audience.
Make It Intriguing
Don’t limit yourself to one format. Mix it up with lists, comparisons, FAQs, pros and cons, or even simple how-tos. Keeping your content fresh and diverse will keep your readers coming back for more.
Become a Trusted Resource
As a commercial roofing specialist, you have valuable knowledge to share with your clients. Don’t hesitate to put that expertise to use by creating educational and informative content that your potential customers can rely on. Whether it’s through blog posts, videos, or social media updates, sharing your insights will establish you as an authority in the commercial roofing industry.
Commercial roofing customers often have questions and concerns about their projects, so be the go-to resource they can count on. By addressing common issues and providing helpful tips, you not only build trust but also establish yourself as the expert.
A few common questions you can answer to be known as a trusted source in the roofing industry include:
- How do I know if my business needs a new roof?
- How do I choose the right roofing type for my business?
- How long can I expect my commercial roof system to last?
- Can I re-roof or do I have to tear off my existing commercial roof?
Promote Your Content
Sharing your blog content on your social media channels. Whether it’s on your Facebook page, Instagram profile, or personal LinkedIn, this strategy can help promote your expertise and build your reputation. Even if your potential customers don’t click on every post, consistently sharing valuable content will showcase your knowledge and dedication to your craft.
Think Outside the Box
You don’t have to be a writer to create amazing content. Record a short 2-3 minute video using your phone and share it on social media. This engaging approach will captivate your audience and make your content stand out. You can also incorporate the video into a blog post. Plus, you’ll have a ready-made transcript of what you said in the video, which can be transformed into a blog post. Then, optimize that transcript using keyword research. By strategically including relevant keywords, you’ll improve your SEO ranking and attract more organic traffic to your website.
Check out our guide here on how roofing companies should use SEO to improve their lead generation efforts.
Commercial Roofing Blog Topic Ideas
Whether you’re an experienced blogger or just starting out, below are some engaging roofing blog topic ideas to get your creative juices flowing:
FAQs
From selecting the best materials to evaluating roof damage, clear up some common misconceptions and answer your readers’ burning questions with a roofing FAQ blog. Plus, FAQ content is great for SEO.
How to Choose the Right Ventilation for Your Roof
Break down everything your readers need to know about selecting the perfect ventilation system for their roof, from ridge vents to soffit ventilation. Help them demystify the options to make an informed decision.
The Benefits of Professional Roof Inspections
Create a blog explaining how professional roof inspections can help detect potential problems early on, preventing expensive repairs in the future. Make sure to include how inspections help identify leaks and structural damage and uncover hidden issues like mold or termites.
Preventing Aging Roof Problems
Share tried-and-true tips to extend the lifespan of roofs and keep them in excellent condition. From simple maintenance routines to identifying potential problem areas, make sure to include as many best practices as possible.
Roof Cleaning 101
Roofs are often overlooked when it comes to home maintenance, but a clean roof can make all the difference in the world. Draft a guide that shows readers why, how, and when to clean their roofs to ensure their business or home stands out and remains in tip-top shape.
Roof Cleaning Products
Educate your readers on the importance of roof maintenance, the dangers of neglect, and the long-term benefits of using effective cleaning products. Help them protect their most valuable asset and save thousands of dollars on repairs.
A Guide to Roof Replacements
Roof replacements may not be the most exciting project, but they’re crucial for maintaining a safe and comfortable home or business. Write a blog that covers everything from choosing the right materials to finding trustworthy contractors. Make sure to dive into the factors to consider when deciding if it’s time for a roof replacement. Is the roof getting old? Are there leaks appearing here and there? Or is the reader simply looking to improve your home’s curb appeal? You can also break down the pros and cons of popular material options like asphalt, metal, and tile.
How to Fix Broken Shingles
Create a blog about how to repair broken shingles. Whether the reader is a DIY enthusiast or just looking to learn some useful skills, develop a guide that covers everything. Break down the process step-by-step, so even beginners can confidently tackle this project.
How to Choose a Qualified Commercial Roofing Contractor
Put together a must-read guide on how to select a qualified roofing contractor. From verifying credentials to asking for references, your blog should have all the tips and tricks to make the selection process easy.
What’s Trending in Roof Technology?
From solar-powered shingles to smart roofs that can detect leaks before they happen, the advancements in roof technology are truly game-changing. Write a blog that dives into the latest trends in roof technology and how the reader can benefit from different technology investments.
How to Budget for a New Roof
Develop a guide that breaks down the essential factors to consider when budgeting for a new roof. From the type of materials to hiring a reliable contractor, provide practical tips to help the reader save money and make informed decisions.
Roof Repairs vs Replacement
Draft a post that discusses the key factors to consider when faced with the choice between roof repairs or replacement. Make sure to talk about the signs that indicate a roof may need some attention, such as cracked shingles, leaks, or sagging, and provide helpful tips on how to prevent these issues in the first place. Break down the pros and cons of repair and replacement. From cost considerations and longevity to energy efficiency and curb appeal, make sure to cover all the important details.
Spring Cleaning Checklist for Your Roof
Create a comprehensive spring cleaning checklist for roofs so your readers can ensure theirs stays in top shape all year long. Provide tips on how to inspect a roof for damage, clear out gutters and downspouts, and remove any leaves, debris, or nests that may have accumulated over the winter.
Key Takeaways
Are you struggling to come up with unique topics for your commercial roofing blog?
At Abstrakt, our team of digital marketing experts has you covered. We not only provide SEO-optimized content, but we also conduct keyword research to ensure that your blogs drive more traffic to your website. But that’s not all. Our team will optimize every aspect of your website for SEO, including page speed, backlinks, and mobile-friendliness. You can trust that your website will be conversion-focused and ready to attract high-quality traffic.
We understand the importance of high-quality content. That’s why our experts take the time to conduct thorough keyword research and learn more about your services. By doing so, we deliver compelling and informative content that not only grabs attention but also drives more traffic to your website. If you’re looking for a one-stop solution to boost your website’s visibility and increase traffic, Abstrakt is here to help.
