Take full advantage of Salesforce—here’s why your business should want to work with a Salesforce consultant that is ALSO a B2B lead generation company.
With hundreds of features available and countless options for users to fulfill every business need, Salesforce.com has rightfully earned its spot as the world’s number one CRM. However, because of the platform’s size and extensive capabilities, most organizations don’t know how to use the popular tool to its fullest potential.
A Salesforce consultant can help you take full advantage of all that Salesforce has to offer by creating a custom solution that works well for your business. This article will help you to understand the benefits of working with a Salesforce consultant, but the benefits of working with a Salesforce consultant who is also a B2B lead generation company.
Your Salesforce consultant’s job is to implement a solution or enhance your current use of Salesforce. Their job as your partner is to implement and develop a solution that will help you utilize Salesforce for exactly what your business needs it for. Oftentimes, they will also train your employees on how to use Salesforce.
Here are a few reasons why a business would want to work with a Salesforce consultant.
When you work with a Salesforce consultant, you’re working with a team of certified, highly skilled Salesforce experts. Salesforce consultants know how to use the platform, they’re familiar with all capabilities and features, and they typically have several different certifications.
Why a B2B lead generation company that is a Salesforce consultant is better: When you work with a Salesforce consultant that is also a B2B lead generation company, you’re not only working with a team of Salesforce experts, you’re working with a team who is already familiar with the platform. Your partner is using Salesforce to grow their own business and to grow the businesses of hundreds of lead generation clients.
For example, at Abstrakt Marketing Group, we’ve been using Salesforce for over a decade. Our entire team used it long before we even had a Salesforce division. Someone who had to use Salesforce in a job before becoming a consultant is more familiar with the platform than someone who didn’t. Using Salesforce in a job teaches you how to operate the platform and fulfill day-to-day job functions using its features. This is better than an individual who never used Salesforce up until they became a consultant.
Every organization has different needs and a different set of goals and objectives. This means they all use different strategies to achieve their goals. Your Salesforce consulting partner is going to understand this better than anyone. With so many different applications of the platform, the job of a Salesforce consultant is to customize and design the platform so it meets the requirements of your organization.
Why a B2B lead generation company that is a Salesforce consultant is better: Customizing Salesforce for your business needs is a quick way to improve the standing of your organization in your market. Your Salesforce consulting partner and B2B lead generation partner will not only customize the platform to improve the day-to-day operations of your business, but they’ll also make sure that it helps you operate more efficiently. The more efficient you are as an organization, the more you’re able to produce and grow.
Salesforce consulting helps businesses work in a more collaborative environment—with each other, with new customers, and with partners. Improving your agility and interaction with new and existing customers will help you to effortlessly grow as a business.
Why a B2B lead generation company that is a Salesforce consultant is better: Without a B2B lead generation/Salesforce consulting partner, you wouldn’t be able to create the enterprise-level applications that help you to collaborate efficiently and be more productive as an organization.
When used correctly, Salesforce is intended to help your organization tremendously. While you may just think of it as your customer relationship management tool, it’s actually helping you do much more than that. When Salesforce customized for your business needs, it also helps you to be more efficient in your processes and collaborate more effectively between teams. The result? Increased revenues for your organization. Your partner will help make your Salesforce investment worth it by implementing the solution you need to grow and thrive as a business.
Why a B2B lead generation company that is a Salesforce consultant is better: The job of a Salesforce consultant is to make your investment in the platform worthwhile. They’re not only going to optimize the platform per your organizational needs, but they’re also going to recommend the features that will increase your ROI.
For a B2B lead generation company, business growth is the name of the game. Therefore, if your B2B lead generation partner is also offering Salesforce consulting services, they’re going to help you use the platform in a way that grows your business. They understand better than anyone how to implement a Salesforce solution that will increase your market share and boost growth. Not only that, but they’ll help you understand how to track performance in Salesforce long after a project or implementation is completed so that you can analyze data to determine what activities are driving growth and which aren’t.
You Need Prospects Before You Can Have Customers.
Salesforce may be the world’s #1 CRM; but think about it, you can’t have a CRM until you have a PRM (prospect relationship management). Or, in other words, you won’t really have a need for a CRM until you have a healthy sales pipeline. A healthy sales pipeline means more leads, more leads means more new customers, and more new customers means increased revenue and an increased need for a CRM. A B2B lead generation company can help you develop a healthy sales pipeline. And if your B2B lead generation partner is also a Salesforce consultant? Even better.
Are you ready to have a full view of your business in Salesforce? Our Salesforce consulting experts at Abstrakt Marketing Group can help. We’ll implement the perfect solution for your business to cause intentional growth. We’re extremely knowledgeable about several Salesforce products including Sales Cloud, Service Cloud, Pardot, Marketing Cloud, Community Cloud, and Field Service Lightning. Whether you need special project work or help with the day-to-day operation of your Salesforce instance, we have you covered. Contact us today to get started.