Most success stories you read about are highlighting one big win that a company had. Maybe they closed a huge project. Or, maybe the case study is highlighting growth numbers over a certain period of time. In our “Stories From the Front Lines of B2B Lead Generation” series, we’re highlighting huge successes that our clients have had with our lead generation programs.
This success story is different in that it’s not about one standout win, but an overall successful partnership for one very satisfied client. Here’s a closer look at all of the success that one of our MSP lead generation clients has seen in more than 4.5 years of working with us.
In 2016, an IT consulting company serving small to medium-sized businesses realized that something needed to change. For 16 years, they relied strictly on word-of-mouth as the only strategy for growing their business. During those years, marketing and sales were overlooked as a business growth strategy. As a result, they were always talking to the same people.
After years of using no marketing or sales strategies to bring in more business, this growing MSP knew it was time to try something new. However, they didn’t have the time to invest or in that part of their business themselves. Instead, they wanted to work with a business that was developed, had an expert staff, and already knew everything about B2B lead generation. Enter Abstrakt, a B2B lead generation and business growth company in St. Louis, MO.
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Since they began sales outsourcing, this MSP has built a healthy sales pipeline and met with several companies to pitch their services. Two of the companies they met with resulted in closed deals; but not just any closed deals—their two biggest clients ever.
- Manufacturing Technology Company. In September of 2016, our MSP partner met with a manufacturing technology company. The prospect wanted to discuss what IT services our client could offer (at the time, they were comparing them to their current vendors’ new pricing models). After meeting three or four times, our MSP partner did a large project for the company and continued working for them for managed IT services afterward. Today, they are still one of their biggest clients; all due to an Abstrakt call.
- Furniture Company. At the beginning of 2020, our partner let us know that they just got their NEW biggest client, also from an Abstrakt call. This furniture company needed IT support so badly, they called our point of contact directly after hearing about IT services that Abstrakt communicated with them in voicemails and emails.
Here’s what this managed services provider had to say about working with Abstrakt:
“We haven’t had to do much to make this work. The solution is good, it works, and they make us feel like we’re their only client. They might be in St. Louis, but they’re an extension of our team,” he said. “Our revenue has gone up by around 50% during this time. We’ve been able to do more for our clients, our community, and employees because of Abstrakt. We even started giving bonuses. We’ve experienced incredible growth because of Abstrakt.”
A lot of B2B businesses have misconceptions about outsourced sales. But when you work with a B2B appointment setting company, you’re getting a lot more than cold calls. You’re building a sustainable sales pipeline that consistently generates high-quality opportunities.
At Abstrakt Marketing Group, we handle prospecting for you. Then, we contact leads, nurture them, and increase awareness for your services. This way, you can focus on running your business and meet only with warm leads who are interested in what you offer. Are you ready to grow your MSP with lead generation services? Schedule a meeting with us to learn more.