Abstrakt Marketing Group
  • Services
    • Outbound Marketing
    • Digital Marketing
    • Agency Services
      • Social Media Management
    • Talent Acquisition
    • Systems Integration
  • Industries
  • Why Us
    • The Abstrakt Advantage
    • Testimonials
    • About Us
    • Awards
    • Leadership Team
  • Careers
  • Resources
    • Blog
    • Podcast
  • Contact Us
  • Portal Login
  • (314) 338-8865
  • Menu Menu
  • Services
    • Outbound Marketing
    • Digital Marketing
    • Agency Services
      • Social Media Management
    • Talent Acquisition
    • Systems Integration
  • Industries
  • Why Us
    • The Abstrakt Advantage
    • Testimonials
    • About Us
    • Awards
    • Leadership Team
  • Careers
  • Resources
    • Blog
    • Podcast
  • Contact Us
  • Portal Login
  • (314) 338-8865
Click To Call

8 effective ways B2B organizations can help struggling clients

Leadership trust logoBy Business Journals Leadership Trust Expert Panel®
Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. Original article posted here.

More than two years after the Covid-19 pandemic first took the world by storm, many businesses are still traveling down the long and winding road to recovery. Whether they’re trying to recover lost funds, having trouble organizing remote work, or are dealing with different troubles altogether, recovery is proving to be a long and difficult task for many.

In such trying times, B2B businesses can strengthen relationships by lending a helping hand to good clients who are still struggling. Here, eight members of Business Journals Leadership Trust discuss various ways that B2B organizations can reach out to clients who are having a hard time recovering from the effects of the pandemic.

1. Share best practices of similar organizations.

Be open to discussions with the client as to their struggles, and offer best practices as seen in other, similar organizations. For example, we recently sent some clients to the Columbus State Manufacturing Extension Partnership. This has opened up funded grant opportunities to help them with business improvement activities. – Jason Comstock, Clarity Technology Solutions LLC

2. Look for issues they may have missed.

I always like to unravel the layers to see if I can spot a trend or a possible blind spot that our clients can’t see for themselves. I truly believe if you are focused on solving a client’s problem, you can always rebuild your business with that focus. – Cindy Lo, RED VELVET

3. Listen, learn and empathize.

True business partnerships are a two-way street, so listening and reacting to what you hear can help to build a long-lasting relationship, and that is the aim. It could simply be letting them know you are there, suggesting a complementary additional service or providing a tailored solution for a period. Working together, great things can be achieved. – Joanna Swash, Moneypenny

4. Offer temporary discounts.

Our IT business offers discounts and fee waivers to struggling businesses. Some clients have Covid discounts applied to their services. If your industry is directly impacted by the pandemic, ask your vendors for some relief; you will be pleasantly surprised by how many are willing to help. – Jared Knisley, Fizen Technology

5. Help them expand their network.

Relationships are the most valuable thing we all have for building and sustaining a business. If there is a B2B business that is struggling, have them ask past customers for testimonials or case studies to use for digital marketing. Introduce them to people in your network, encourage them to get plugged into the community and, most of all, share your positive energy. – Deena White Tearney, Pacific Point

6. Provide a forum for similar customers to connect.

One idea is to ensure the customer is part of a broader community. Facilitate introductions to your customers in similar industries so they can have group or one-on-one conversations and learn from each other. Many may have similar pain points and challenges. Providing a forum for customers to connect and share ideas can help provide practical business and emotional support. – Cindy Zhou, LogRhythm

7. Help them find opportunities to expand.

Suggest expanding into new markets or targeting a demographic that they may not have considered. When you have multiple clients in the same industry or similar industries, you learn what will get results. You can easily identify opportunities for them to expand to audiences that may not fit their exact ideal customer profile but will still be a good fit and help drive opportunities. – Scott Scully, Abstrakt Marketing Group

8. Connect them with someone you know who can help.

Maximize the use of your own professional network for your client’s benefit. If you are running a successful business, you understand the role that strong relationships play in your growth and longevity. Find out what issues your client is facing and see if someone in your network can provide support. – Christopher Tompkins, The Go! Agency

  • Share on Facebook
  • Share on X
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail

Want to Learn More?

Search Search

Topics

  • Sales Development
  • Digital Marketing
  • Marketing Collateral
  • Business Growth Strategies
  • CRM
  • Recruiting and Hiring
  • News & Awards
  • Stories From the Frontlines

Stream our Podcast

Get In Touch

Phone:
(314) 338-8865

Send a Message

Address:
701 N. 1st St. Suite 101
St. Louis, MO 63102

Lead Generation & Marketing Services

All-Inclusive Lead Generation

B2B Appointment Setting

SEO Services

Marketing Collateral

Email Marketing 

 

Business Services

Salesforce Consulting Services 

RevOps Consulting Services 

Recruiting Services 

Creative Services 

RECENT BLOGS

  • Solar Marketing Playbook: Capture, Convert, and Scale
glassdoor-abstrakt-marketing-group
salesforce-partner-abstrakt-marketing-group
bbb-abstrakt-marketing-group
Website by Abstrakt Marketing Group © 2023
  • Sitemap
  • Privacy Policy
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
Link to: 14 steps leaders can take to help teams set clear, actionable goals Link to: 14 steps leaders can take to help teams set clear, actionable goals 14 steps leaders can take to help teams set clear, actionable goals14 steps leaders can take to help teams set clear, actionable goals Link to: Abstrakt Marketing Group President Eric Watkins Named Recipient of the 2022 St. Louis Titan 100 Link to: Abstrakt Marketing Group President Eric Watkins Named Recipient of the 2022 St. Louis Titan 100 Titan 100 GroupAbstrakt Marketing Group President Eric Watkins Named Recipient of the 2022...
Scroll to top Scroll to top Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

AcceptDeclineSettings

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

AcceptHide notification only