A lot of outsourced sales and marketing companies say the same thing:
“We can get you leads….”
“We can fill your sales pipeline with prospects….”
“We can get you sales appointments….”
Blah, blah, blah.
While they may be able to do all these things to fulfill their contracts, are they actually giving you results? What impact have they made on helping you hit your sales goals?
At Abstrakt, we don’t just get you leads—we get you leads who meet your qualifications. We fill your pipeline with prospects, prospects who are eager to meet for a sales meeting. We get you sales appointments, meetings with verified decision-makers who are ready to convert into customers.
Here’s a breakdown of how our outsourced B2B lead generation services help you hit your short- and long-term sales goals:
We Help You Find and Nurture the Most Qualified Leads
When you outsource lead generation services with Abstrakt, you get access to a team of high-performing A-Players who know how to effectively build a list of prospects and qualify both inbound and outbound leads.
After determining your ideal customer profile, our sales and operations analysts create a prospect list of businesses and decision-makers who meet your business program criteria. During our month-long client implementation process, we talk one-on-one with you to learn about your target market and buyer personas so we understand the messaging they want and the best way to connect them.
Every business and industry has its own perception of the “perfect” business opportunity, but this also depends on the size and bandwidth of the client’s business. Here are examples of some of the ideal prospects we recommend for clients in various industries:
- Commercial HVAC: At least 10,000 square feet of air-conditioned space or over 60 full-time employees.
- Commercial roofing: At least 10,000 square feet of roofing space or over 60 full-time employees.
- Commercial cleaning: At least 10,000 square feet of cleanable space or over 60 full-time employees. Additionally, a qualified prospect must have more (or be interested in) three days of routine cleaning services.
- IT/MSP: Between 10-200 workspaces.
With the right sales prospecting tools, our sales and operations analysts can target these ideal buyers and add them to your sales pipeline for sales development representatives (SDRs) to pitch via email or phone call.
While a prospect may enter the sales funnel through our prospecting tools, this doesn’t mean they’re automatically a sales qualified lead. Our SDRs still have to verify the lead qualifying information to make sure they meet your expectations. Outsourcing lead qualification with Abstrakt empowers you to spend more time attending appointments with the right sales leads rather than wasting your time on leads that have little to no impact on your business growth. That way, you get higher quality sales opportunities and a more significant ROI.
It’s important to remember, though, that even if a sales lead doesn’t match your ideal customer profile, it may still be a good potential business opportunity. If our SDRs think you and the potential buyer could benefit from meeting, they’ll set a “TOC” appointment, which stands for “turn over to the client.” This doesn’t count towards your monthly appointment goal unless you accept the meeting, but it shows you if this is a potential buyer you want to pursue.
We Have a Proven Effective Approach To Lead Generation
Many small to medium-sized businesses struggle with building and implementing a sales process that yields predictable and sustainable results. When you choose Abstrakt as your trusted lead generation company, you skip the trial and error stage of lead generation because we have a solution that presents clients with long-term growth. And we know how effective our process is because we use the same to grow our own business.
Abstrakt gives B2B clients a tried-and-true way of generating leads and scheduling sales appointments. Here’s a breakdown of our repeatable process:
Step 1: Strategic Prospecting
Our A-Players use sales prospecting tools like ZoomInfo and D&B Hoovers to help you find potential business opportunities in your service region. Once we get a list built out of your ideal customer, we implement them into the sales pipeline for SDRs to start calling, sending emails, and building solid relationships.
Step 2: Lead Qualification
In their first conversation with potential buyers, our SDRs take the time to qualify leads to make sure they meet your ideal customer profile. While making sure they’re sales qualified is important, so is determining if they’re marketing qualified leads.
If a prospective buyer is marketing qualified, they’re interested in learning more about your company and your products and services. Even if a sales qualified lead (or a qualified prospect) isn’t marketing qualified yet, this doesn’t mean they won’t always be this way. If a sales lead isn’t ready to take the next step in their buyer’s journey, our A-Players put them into a lead nurturing marketing campaign to build top-of-mind awareness and continuously build the relationship over time until they’re ready to make a purchase.
Step 3: Lead Nurturing
Lead nurturing takes many forms depending on the buyer personas of your target market. When it comes down to it, we have two approaches to lead nurturing: warm calling and email marketing. However, the buyer personas of some businesses and industries play a significant role in which direction you should prioritize.
For example, our IT/MSP clients have a lot of success with our email marketing efforts because their buyer personas prefer to be communicated via email rather than over the phone. However, many of our commercial industries see more success with warm calling prospects because their buyer personas prefer that one-on-one, direct communication.
Our A-Players use a combination of warm calling and email marketing to nurture leads in the sales pipeline so they can catch the right lead at the right time and set the sales appointment.
Step 4: Appointment Setting
Lastly, the final step of our sales process is setting the sales meeting. After days, weeks, or months of prospecting, qualifying, and nurturing leads, our SDRs secure sales appointments with decision-makers toward the end of their buying cycle. From here, you and your internal sales team attend the appointment, present them with a buyer-focused pitch deck, submit a proposal they can’t turn down, and secure the sale.
For a first-hand look into our impact on growing businesses like yours, check out our Stories from the Frontlines here.
We Handle Most of the Costs, so You Don’t Have To
DIY lead generation efforts are costly and can negatively impact your company’s bottom line. When you add up all the sales team hiring and training costs, salaries, benefits, overhead costs, and the costs of the necessary sales tools and technologies, you can easily spend over $519,000 a year. This money can easily be spent expanding your team or prioritizing more pressing everyday business operations.
At Abstrakt, we have the best sales and marketing teams in the United States with all the most advanced sales tools and technologies in the market. For a fraction of the price of DIY lead generation, we give you exclusive access to everything you need for a sales and marketing solution that yields long-term results.
We Gather and Analyze Data To Maximize Your Sales and Marketing Strategy
How do you know the impact of your lead generation efforts if you don’t have the data to back it up? The A-Players at Abstrakt gather and interpret crucial outbound appointment setting data to explore how potential buyers are engaging with your sales and marketing campaigns.
We use vital sales technologies to measure the effectiveness of your lead generation efforts. We also take advantage of the capabilities CRM platforms have to offer. A CRM is more than a customer relationship management tool—it’s software that sales and marketing teams can use to explore how contacts in your sales pipeline are interacting with content and identify what stage of the sales pipeline they are in.
Here are a few of the SDR metrics our sales teams follow to help you hit your sales goals:
- Decision-maker pitch to appointment ratio
- Dials to appointment
- Meeting show rate
- Cost to acquisition
For more insight into SDR metrics you should be following for maximized sales success, check out our blog here.
At Abstrakt, we have a client results portal that gives clients insight into their outbound sales development program. Through this portal, you have a bird’s eye view of your sales pipeline and what opportunities are on the horizon. Additionally, you can grade appointment calls set by SDRs to ensure they meet your standards. This also gives you the opportunity to present the SDR with feedback to improve their pitch and generate even better sales meetings in the future.
We Have Over 10 Years of Experience in a Wide Range of Industries
For over a decade, the A-Players at Abstrakt Marketing Group have been helping growing businesses around the country generate new business opportunities and hit their sales goals. We have the expertise and the impact to prove that the sales process we have in place works and yields long-term results.
Our core industry expertise includes:
- Commercial cleaning
- Construction
- HVAC
- Insurance
- IT/MSP
- LED
- Logistics
- Roofing
- Software
- Solar
- And more
Key Takeaways
While any lead generation agency could give you prospects, leads, and appointments, Abstrakt is here to present you with qualified prospects, leads looking for a long-term solution, and high-converting sales appointments.
Growing businesses across the United States trust Abstrakt for their business growth efforts because:
- We Help You Find and Nurture the Most Qualified Leads
- We Have a Proven Effective Approach To Lead Generation
- We Handle Most of the Costs, So You Don’t Have To
- We Gather and Analyze Data To Maximize Your Sales and Marketing Strategy
- We Have Over 10 Years of Experience in a Wide Range of Industries
If you need an extra boost hitting your quota each month, contact the lead generation experts at Abstrakt Marketing Group!
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