Generate High-Quality Business Opportunities Every Month

By outsourcing business development representatives (BDR) and sales development representatives (SDR) for sales enablement, you have the opportunity to save time and money while maximizing your ROI.

Learn how our outsourced sales team can help you boost revenue →

Man setting an appointment on the phone

Role of an Outsourced BDR in Sales

Business development reps are typically the first point of contact between a company and a prospect. This sales role is designed to introduce your company and qualify the lead to determine if they are an opportunity worth following. If the lead doesn’t meet your ideal customer portfolio, then they are removed from the sales pipeline so an SDR and business development rep can prioritize more significant business opportunities.

Perks of Outsourcing Sales and Marketing Efforts

While outsourcing sales and marketing efforts tends to get a bad rap, it provides many benefits to B2B companies, including:

Increased ROI

With a reliable SDR and development team, you have the opportunity to maximize business opportunities and boost your ROI. Outsourcing sales and marketing efforts enable you to focus on more pressing matters like employee satisfaction and client retention.


Believe it or not, outsourcing lead generation efforts is much more budget-friendly than hiring an in-house team. For the same price as an internal team sales rep, you have access to a team of reliable sales personnel and all the latest sales tools and technologies.

Saves Time

BDR and SDR outsourcing companies are ideal because it takes additional responsibilities off your plate. While you focus on day-to-day operations, an outsourced sales and marketing team can prioritize setting more high-quality sales appointments for your internal sales team to attend.

All-Around Sales Experts

By outsourcing your lead generation efforts, you have full access to a team of sales and business development representatives to promote your company’s product or service effectively. This ensures that each email sent and phone call made converts leads into customers.

The Method to Our Madness

While many outsourced SDR companies market the fact that they set business appointments, none of them take the time to set high-quality meetings between clients and prospects. Here are the steps of how we approach implementing a client into our outbound cold calling program:

Step 1: Identify Target Market

The first step to any successful sales and marketing program is to identify a target market. During this step, our sales executives work with you to determine what industries and qualifiers you’d like to work with. This ensures that our BDRs and SDRs only lead you with the best business opportunities.

Step 2: Build a Prospect List

Once we help you identify your target market, our data analysts generate lists of your ideal customer. This enhances the likelihood of reaching your target market and contacting prospects that provide the most value to your business.

Step 3: Qualify Leads

While the idea of list building is gathering a list of prospects that meet your criteria, sometimes they’re not always accurate. Lead qualification is necessary for outbound prospecting because it guarantees that each lead being followed is a lead worth chasing.

Step 4: Build Relationships With Prospects

After BDRs qualify leads, SDRs routinely follow up with potential customers to meet them when the timing is right. With each point of contact, the SDR provides the prospect with more value about your company and the products and services you have to offer them.

Step 5: Set Appointments With Key Decision Makers (KDMs)

Once BDRs and SDRs have contacted and provided value with KDMs, they set appointments between them and your company’s account executives. From here, it’s up to you and your sales enablement team to swoon the potential customer and close business.

Our Approach To Setting Sales Appointments

Cold Calling

Our BDRs and SDRs aim to make first point of contact through cold calling efforts. This enables us to learn more about your market and discover what prospects expect from a B2B service provider.

Start The Conversation

Email Marketing

After the initial contact with a KDM, our sales reps put the prospect in an email lead nurturing campaign to promote top-of-mind awareness.

Start The Conversation

LinkedIn Outreach

In addition to cold calling and email marketing blasts, our sales experts connect with prospects via LinkedIn. This is a vital component to your outbound lead generation efforts because it allows you to connect with them on a more personal level.

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Abstrakt’s SDR and BDR Sales Experts Make an Impact

But don’t take our word for it—see what our lifetime partners have to say about our SDR and BDR teams!

“Ours is a relatively complicated software product, but our Abstrakt representative quickly learned enough to sell a meeting to our prospects and handle most of the inital questions/objections. Our only regret is that we didn’t discover Abstrakt sooner! We expect them to be an important resource for our company for many years to come.”

Kirk BidenCEO | Banker’s Caddy

“Business development is critical and I know that hiring a lot of people to make these calls and at the rate Abstrakt would be calling would be a lot more money and time so we had to outsource it.”

Cam ReedDirector of Sales | Modo Networks

The Abstrakt Lead Generation Advantage