Abstrakt Marketing Group announced they were named a winner of two awards in the 2021 AVA Digital Awards, an annual global competition that honors excellence in digital creativity, branding, and strategy. These two nominations highlight the work that Abstrakt’s video production team does on behalf of both client and internal work.
AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions, animation, interactive websites, blogs, podcasts, social media sites, and other forms of user-generated communication.
AMCP is the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994. But this year, entries are flooding in and judges are already evaluating what they expect will be another year of over 2,500 entries. Abstrakt received an award in the following categories:
A Gold Award on behalf of their client-partner, UBEO’s Efficient Business Workflow Animation in the category of Web-Based Production | Creativity (Web Video) | Motion Graphics Design
A Platinum Award for their own October 2020 Vision Company Meeting Video in the category of Video Production | Long Form Video | 620. Meeting Open/Close
Abstrakt Vice President of Marketing Sales and Services, Melanie Clark says, “What a great way to begin the first quarter of 2021 with not one, but two prestigious recognitions like the AVA Digital Awards. It’s an honor to win both a platinum and gold award during this unprecedented time and to be recognized for our efforts to deliver high-quality videos to both our client-partners and for our own internal usage.”
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. In the past, about 16 percent of entries won Platinum, the top award, and around 19 percent the Gold Award. Approximately 10 percent were Honorable Mention winners.
Entries receiving scores of 90-100 are Platinum Winners. Scores of 80-89 are Gold Winners and 70-79 are Honorable Mention Winners. There may be no winners or multiple winners in a category.