Four channels, one prospect
Modern buyers rarely answer the first time you reach out. Calls, email, LinkedIn and direct mail keep reaching the same person, in order, until a name turns into a real conversation.
Abstrakt – the full picture
Everything you need to make an informed decision
What's included, what it costs, what we guarantee, and all the proof, good and bad.
- 2,000Active clients
- $1B+Revenue generated for partners
- 100,000+Appointments a year
Closed in the last 30 days
- Oct 15 · Landscape Services · $39,051
- Oct 14 · Audio Visual · $118,000
- Oct 12 · Construction · $418,000
- Oct 6 · Construction · $120,000
- Oct 6 · Landscape Services · $57,630
- Sep 24 · Commercial Roofing · $175,000
Three packages. Same work, different volume.
Every program runs the same way. What changes is how much of it happens each month. Pick the package that matches how many reps will take the appointments.
-
Best fit for 1–2 reps
Starter
A first outbound program, or entering a new market
$5,000 per month
- 60 contacts identified
- 650 outbound dials
- 125 personalized letters
-
Best fit for 2–4 reps
Standard
Teams ready to consistently fill the calendar
$7,250 per month
- 90 contacts identified
- 975 outbound dials
- 185 personalized letters
-
Best fit for 4+ reps
Advanced
Scaling across reps, territories or verticals
$9,250 per month
- 120 contacts identified
- 1,300 outbound dials
- 250 personalized letters
Monthly volumes are approximate. Your full sheet is in the deck we walked through.
Included in every package
A dedicated team
Your own SDRs, a Partner Success Manager, an Assistant Sales Manager, plus data and CRM support.
The full tech stack
Dialer, data, CRM sync and outreach tools, with no separate licenses to buy.
Recruiting, training and QC
We hire, ramp and coach the team, and we cover the seat when someone is out.
Content and reporting
Campaign assets, a live portal, and a monthly meeting to read the numbers together.
You watch the work as it happens
24/7 portal access, plus a monthly meeting to read the numbers together.
- New leads and appointments as they land
- Call recordings and post-meeting feedback
- Opportunity updates and results dashboards
Performance guarantee
If we fall short of the number we agreed on, we keep working at no cost until we get there.
The performance guarantee is available based on your industry, target market and program structure, and it applies on the 13-month program, where there is enough runway for slower opportunities to convert. Where it applies, we agree on the number with you before we start, and then we're on the hook for it.
It runs annually on purpose. Outbound builds on itself: cleaning the data, finding the right contacts, refining the message, staying consistent. A longer run gives the people who said “not yet” time to come back, and it lets us hold out for better appointments rather than easier ones.
What counts as a qualified appointment
Right company. Right person. Clearly agrees to meet.
- Checked against the kind of customer you told us to go after
- Authority to say yes, confirmed on the call
- Detailed notes captured and passed to your rep
- Calendar invite sent to the prospect, not just to you
- Quality assurance check before it reaches your calendar
- Email and text reminders to both sides
- Feedback collected after the meeting happens
Your market is yours alone.
A market is one metro plus one trade, such as Greater St. Louis commercial roofing. Sign with us and we stop selling to every one of your competitors in that market. We turn away their business for as long as you're a partner, and we've lost deals holding to it.
What market exclusivity means
$99,500 a year for one BDR.
That's a single hire, loaded: salary, benefits and commission, plus the recruiting, tooling, data and management around them. One person, and you still manage them.
The bills you stop paying
Building this in-house means a payroll line plus a stack of software subscriptions. Here's what comes off the books.
- SDR salary, benefits and commissionPer rep, before a single meeting is set
- Recruiting fees and hiring timeInterviews, offers, counteroffers
- Ramp and trainingMonths before a new rep is productive
- List building and data subscriptionsAnd it still needs verifying
- Dialer and outreach licensesPriced per seat, per month
- CRM seats for the outbound teamPer seat, per month, per year
- Management and oversightYour time, every week
- Turnover, and doing it all againHire again, train again, start over
The same money, per rep
What that one hire costs, next to what each package costs for a whole team.
-
One in-house BDR
$99,500
per year, loaded
- 1 person
- You recruit, train and cover absence
- You buy the dialer, data and CRM seats
- You manage them weekly
-
Starter
$60,000
per year, $39,500 less than the hire
- 650 dials and 125 letters a month
- A full team, not a person
- Recruiting, tooling and cover included
-
Standard
$87,000
per year, $12,500 less than the hire
- 975 dials and 185 letters a month
- A full team, not a person
- Recruiting, tooling and cover included
-
Advanced
$111,000
per year, $11,500 more than the hire
- Double Starter's volume: 1,300 dials and 250 letters a month
- A full team, not a person
- Built for 4+ of your reps to stay busy
Advanced costs about one salary more than a single hire, and it runs at twice the volume with a team behind it.
Proof, filtered to your trade
Closed contracts, references you can call, partner interviews and raw call recordings.
- $96.5MClosed by our partners across every trade, from appointments we set
- 1,352Closed contracts on record
- $655,000Largest single contract
Closed business by trade
- $34.6MClosed by our partners in Roofing, from appointments we set
- 351Closed contracts on record
- $655,000Largest single contract
A collection of our top closed deals in Roofing. Every one started with a cold call.
| Contract | Prospect | Purpose of the first meeting |
|---|---|---|
| $655,000 | 108,404 sq. ft. facility | Discuss full roof replacement scope and timeline |
| $601,550 | 44,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $589,055 | 100,000 sq. ft. facility | Discuss full roof replacement scope and timeline |
| $580,000 | 10,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $576,000 | 5,000 sq. ft. facility | Discuss full roof replacement scope and timeline |
| $551,000 | Discuss full roof replacement scope and timeline | |
| $532,536 | Discuss full roof replacement scope and timeline | |
| $518,050 | 90,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $500,000 | 2-location operation | Receive a proposal for an upcoming commercial roofing project |
| $490,000 | Discuss full roof replacement scope and timeline | |
| $485,000 | Assess roofing condition and explore repair or replacement solutions | |
| $475,441 | 10,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $460,000 | Evaluate roof repair needs and explore remediation options | |
| $433,561 | 7,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $400,000 | 48,000 sq. ft. facility | Assess roofing condition and explore repair or replacement solutions |
| $396,291 | Discuss full roof replacement scope and timeline | |
| $385,076 | 90,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $372,000 | 5,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $363,000 | Discuss full roof replacement scope and timeline | |
| $362,000 | Evaluate roof repair needs and explore remediation options | |
| $359,000 | Complete a commercial roof inspection and determine scope | |
| $350,000 | Evaluate roof repair needs and explore remediation options | |
| $345,322 | 18,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $335,000 | Evaluate roof repair needs and explore remediation options | |
| $330,000 | 475,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $325,000 | 117,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $321,000 | Discuss full roof replacement scope and timeline | |
| $320,000 | 75,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $317,754 | 14,000 sq. ft. facility | Discuss full roof replacement scope and timeline |
| $315,000 | 60-employee organization | Evaluate roof repair needs and explore remediation options |
| $310,972 | Discuss full roof replacement scope and timeline | |
| $300,300 | Evaluate roof repair needs and explore remediation options | |
| $300,000 | 60-location operation | Assess roofing condition and explore repair or replacement solutions |
| $298,800 | 38,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $296,000 | Complete a commercial roof inspection and determine scope | |
| $294,515 | Evaluate roof repair needs and explore remediation options | |
| $293,000 | 10,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $292,274 | Complete a commercial roof inspection and determine scope | |
| $290,440 | Evaluate roof repair needs and explore remediation options | |
| $280,500 | Evaluate roof repair needs and explore remediation options | |
| $280,000 | Complete a commercial roof inspection and determine scope | |
| $278,434 | 5,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $275,580 | Evaluate roof repair needs and explore remediation options | |
| $267,000 | 154,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $265,650 | 5,000 sq. ft. facility | Discuss full roof replacement scope and timeline |
| $265,000 | 44,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $263,812 | 49,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $257,545 | Evaluate roof repair needs and explore remediation options | |
| $254,000 | 9,800 sq. ft. facility | Complete a commercial roof inspection and determine scope |
| $253,184 | Discuss full roof replacement scope and timeline | |
| $252,000 | 5,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $250,480 | 88,116 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $245,155 | Discuss full roof replacement scope and timeline | |
| $244,937 | 11-location operation | Evaluate roof repair needs and explore remediation options |
| $238,000 | Discuss full roof replacement scope and timeline | |
| $232,200 | 36,000 sq. ft. facility | Discuss full roof replacement scope and timeline |
| $229,000 | 4-location operation | Evaluate roof repair needs and explore remediation options |
| $226,000 | Assess roofing condition and explore repair or replacement solutions | |
| $225,000 | 20,000 sq. ft. facility | Discuss full roof replacement scope and timeline |
| $216,513 | Evaluate roof repair needs and explore remediation options | |
| $215,000 | Evaluate roof repair needs and explore remediation options | |
| $210,000 | 20,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $206,000 | 60,000 sq. ft. facility | Evaluate roof repair needs and explore remediation options |
| $204,000 | 57,000 sq. ft. facility | Complete a commercial roof inspection and determine scope |
| $200,000 | Receive a proposal for an upcoming commercial roofing project | |
| $159,000 | Discuss full roof replacement scope and timeline | |
| $159,000 | Discuss full roof replacement scope and timeline |
- $19.6MClosed by our partners in HVAC & Mechanical, from appointments we set
- 378Closed contracts on record
- $635,170Largest single contract
A collection of our top closed deals in HVAC & Mechanical. Every one started with a cold call.
| Contract | Prospect | Purpose of the first meeting |
|---|---|---|
| $635,170 | Discuss ongoing HVAC maintenance and service agreement | |
| $600,000 | 3-location operation | Discuss ongoing HVAC maintenance and service agreement |
| $600,000 | 5,000 sq. ft. facility | Discuss ongoing HVAC maintenance and service agreement |
| $572,382 | 800,000 sq. ft. facility | Discuss ongoing HVAC maintenance and service agreement |
| $570,574 | Evaluate replacement of aging HVAC equipment | |
| $539,203 | 40,000 sq. ft. facility | Evaluate replacement of aging HVAC equipment |
| $455,000 | 15,000 sq. ft. facility | Evaluate replacement of aging HVAC equipment |
| $400,000 | 400-location operation | Discuss ongoing HVAC maintenance and service agreement |
| $400,000 | 50,700 sq. ft. facility | Evaluate replacement of aging HVAC equipment |
| $354,000 | 11-location operation | Evaluate replacement of aging HVAC equipment |
| $336,000 | 500,000 sq. ft. facility | Discuss ongoing HVAC maintenance and service agreement |
| $332,000 | Discuss ongoing HVAC maintenance and service agreement | |
| $322,500 | Evaluate replacement of aging HVAC equipment | |
| $320,000 | Discuss ongoing HVAC maintenance and service agreement | |
| $290,400 | 5-unit fleet | Evaluate replacement of aging HVAC equipment |
| $261,482 | 6-unit fleet | Evaluate replacement of aging HVAC equipment |
| $250,000 | Discuss ongoing HVAC maintenance and service agreement | |
| $244,500 | Evaluate replacement of aging HVAC equipment | |
| $223,927 | 3-unit fleet | Evaluate replacement of aging HVAC equipment |
| $220,322 | Evaluate replacement of aging HVAC equipment | |
| $219,779 | 10,000 sq. ft. facility | Evaluate replacement of aging HVAC equipment |
| $215,000 | Discuss ongoing HVAC maintenance and service agreement | |
| $211,000 | 1-location operation | Evaluate replacement of aging HVAC equipment |
| $160,012 | Discuss ongoing HVAC maintenance and service agreement | |
| $160,000 | Discuss ongoing HVAC maintenance and service agreement |
- $12.4MClosed by our partners in Construction, from appointments we set
- 87Closed contracts on record
- $640,000Largest single contract
A collection of our top closed deals in Construction. Every one started with a cold call.
| Contract | Prospect | Purpose of the first meeting |
|---|---|---|
| $640,000 | Discuss scope of a facility expansion or new construction project | |
| $621,400 | Participate in a bid process for an upcoming construction project | |
| $600,000 | Discuss scope of a facility expansion or new construction project | |
| $600,000 | Explore general contracting options for a facility renovation | |
| $500,000 | Explore general contracting options for a facility renovation | |
| $500,000 | 11,000 sq. ft. facility | Explore general contracting options for a facility renovation |
| $481,017 | Participate in a bid process for an upcoming construction project | |
| $469,754 | Explore general contracting options for a facility renovation | |
| $469,000 | Explore general contracting options for a facility renovation | |
| $450,000 | 20,000 sq. ft. facility | Participate in a bid process for an upcoming construction project |
| $425,000 | 15,000 sq. ft. facility | Explore general contracting options for a facility renovation |
| $365,000 | 5,000 sq. ft. facility | Participate in a bid process for an upcoming construction project |
| $350,160 | 2,200 sq. ft. facility | Discuss scope of a facility expansion or new construction project |
| $330,000 | Participate in a bid process for an upcoming construction project | |
| $320,000 | Explore general contracting options for a facility renovation | |
| $320,000 | Explore general contracting options for a facility renovation | |
| $311,000 | Participate in a bid process for an upcoming construction project | |
| $304,962 | Participate in a bid process for an upcoming construction project | |
| $296,000 | Discuss upcoming construction needs and evaluate general contracting fit | |
| $270,000 | Explore general contracting options for a facility renovation | |
| $218,550 | 50,000 sq. ft. facility | Participate in a bid process for an upcoming construction project |
| $210,000 | Participate in a bid process for an upcoming construction project |
- $5.2MClosed by our partners in Concrete & Asphalt, from appointments we set
- 120Closed contracts on record
- $276,000Largest single contract
A collection of our top closed deals in Concrete & Asphalt. Every one started with a cold call.
| Contract | Prospect | Purpose of the first meeting |
|---|---|---|
| $276,000 | Evaluate pavement condition and discuss repair scope | |
| $240,957 | Evaluate pavement condition and discuss repair scope | |
| $235,885 | Assess pavement and concrete needs and receive a project proposal | |
| $227,484 | Assess pavement and concrete needs and receive a project proposal | |
| $212,535 | Evaluate pavement condition and discuss repair scope | |
| $203,400 | Discuss full pavement replacement or resurfacing project | |
| $202,500 | Evaluate pavement condition and discuss repair scope |
- $6.5MClosed by our partners in Commercial Cleaning, from appointments we set
- 104Closed contracts on record
- $507,600Largest single contract
A collection of our top closed deals in Commercial Cleaning. Every one started with a cold call.
| Contract | Prospect | Purpose of the first meeting |
|---|---|---|
| $507,600 | 150,000 sq. ft. facility | Evaluate the current cleaning provider and explore alternatives |
| $360,000 | Establish cleaning services for a new or expanding facility | |
| $317,520 | 2-location operation | Evaluate the current cleaning provider and explore alternatives |
| $300,000 | 630,000 sq. ft. facility | Review facility cleaning requirements and evaluate a commercial cleaning program |
| $297,600 | 110,000 sq. ft. facility | Evaluate the current cleaning provider and explore alternatives |
| $294,480 | 40,000 sq. ft. facility | Establish cleaning services for a new or expanding facility |
| $293,436 | 230,000 sq. ft. facility | Review facility cleaning requirements and evaluate a commercial cleaning program |
| $239,280 | Review facility cleaning requirements and evaluate a commercial cleaning program | |
| $160,000 | Review facility cleaning requirements and evaluate a commercial cleaning program |
- $4.9MClosed by our partners in IT / MSP, from appointments we set
- 100Closed contracts on record
- $432,000Largest single contract
A collection of our top closed deals in IT / MSP. Every one started with a cold call.
| Contract | Prospect | Purpose of the first meeting |
|---|---|---|
| $432,000 | Evaluate cloud migration strategy and managed services fit | |
| $300,000 | Discuss a transition to managed IT support and service needs | |
| $300,000 | Assess current cybersecurity posture and discuss remediation | |
| $293,796 | Assess the current IT environment and explore fit for managed IT or cybersecurity services | |
| $240,000 | Review network infrastructure and explore managed services | |
| $216,000 | Assess the current IT environment and explore fit for managed IT or cybersecurity services | |
| $216,000 | Discuss a transition to managed IT support and service needs | |
| $158,400 | Discuss a transition to managed IT support and service needs |
- $2.3MClosed by our partners in Solar, from appointments we set
- 9Closed contracts on record
- $521,000Largest single contract
A collection of our top closed deals in Solar. Every one started with a cold call.
| Contract | Prospect | Purpose of the first meeting |
|---|---|---|
| $521,000 | 150,000 sq. ft. facility | Assess solar readiness and explore commercial solar installation options |
| $400,000 | Assess solar readiness and explore commercial solar installation options | |
| $350,000 | 624,000 sq. ft. facility | Review energy costs and model ROI for a commercial solar installation |
| $342,900 | 20,000 sq. ft. facility | Evaluate rooftop or ground-mount solar installation scope |
| $312,000 | 3-location operation | Discuss solar installation and available tax incentives |
| $271,500 | 15,000 sq. ft. facility | Evaluate rooftop or ground-mount solar installation scope |
- $5.4MClosed by our partners in LED Lighting, from appointments we set
- 85Closed contracts on record
- $350,000Largest single contract
A collection of our top closed deals in LED Lighting. Every one started with a cold call.
| Contract | Prospect | Purpose of the first meeting |
|---|---|---|
| $350,000 | Explore energy savings through an LED retrofit and utility rebates | |
| $333,000 | 7-location operation | Explore energy savings through an LED retrofit and utility rebates |
| $270,000 | 600,000 sq. ft. facility | Assess current lighting and explore an LED upgrade program for energy savings |
| $265,616 | Explore energy savings through an LED retrofit and utility rebates | |
| $250,000 | Explore energy savings through an LED retrofit and utility rebates | |
| $238,000 | 10,000 sq. ft. facility | Evaluate scope of an LED lighting upgrade across the facility |
Talk to a partner
15 partners who agreed to take a call. Call them directly.
- HVAC
Solution Sales Representative
Partner since January 2015
Vandy Butler
(303) 981-4827 - Commercial Roofing
Account Executive
Partner since December 2022
Troy McClure
(269) 256-5666 - IT / MSP
Vice President of Sales
Partner since April 2021
Chris Adie
(908) 797-0569 - Commercial Cleaning
Owner
Partner since July 2025
Chris Hoffman
(918) 845-7111 - IT / MSP
Partner
Partner since June 2021
Ryan Leo
(678) 528-7713 - Commercial Roofing
President
Partner since April 2018
Keith Steiner
(785) 856-7663 - HVAC
Owner
Partner since June 2022
Wade Jones
(713) 248-7670 - Construction
Sales & Marketing Manager
Partner since March 2021
Dave Lagorio
(209) 993-1437 - Commercial Roofing
Owner
Partner since August 2025
Penny Mendelsohn
(516) 220-2391 - Commercial Painting
Owner
Partner since April 2023
Dave Forman
(703) 678-9107 - Commercial Cleaning
Owner
Partner since November 2024
Joe Pereira
(916) 476-3544 - IT / MSP
Owner
Partner since February 2021
Steve Abraham
(517) 328-0525 - HVAC
Owner
Partner since August 2025
David Butts
(973) 610-3616 - Fire Protection
Director
Partner since March 2025
Oleg Buzinover
(503) 869-7866 - Landscape Services
Business Development
Partner since November 2025
Jack Trotter
(913) 523-4645
Written case studies
209 Appointments in 5+ Years: Apex Restaurant and Market Solutions (opens in a new tab)
$5.1M in LED Retrofits Closed From 1,094 Appointments Abstrakt Set (opens in a new tab)
$3.19M Closed by Weather Shield From 214 Roofing Appointments (opens in a new tab)
97 Appointments and $167,000 Closed for an HR Consulting Firm (opens in a new tab)
$290,485 Closed by a Paving Contractor From 122 Appointments (opens in a new tab)
$1,187,878 Closed by an HVAC Contractor From 407 Appointments (opens in a new tab)
Hear a real call
Commercial Construction
Commercial HVAC
Commercial Roofing
4.8 on Google, and the bad ones too
Partner testimonials first, then every written review we have, unedited and straight from the feed. Less than 10% are negative, and those are at the bottom with our response. Read them and two themes account for most of them: appointments not coming fast enough early on, and show rates below what was expected.
Partner testimonials
14 partner interviews. Scroll sideways for more →
-
Engineering Excellence
HVAC & Mechanical
-
Chiller Systems Service
HVAC & Mechanical
-
Midwest Diversified
Commercial Roofing
-
ABQ IT
IT / MSP
-
American Building & Window Cleaning
Commercial Cleaning
-
ISS Mechanical
HVAC & Mechanical
-
Da Bella Mechanical
HVAC & Mechanical
-
SAM Mechanical
HVAC & Mechanical
-
Air Texas Mechanical
HVAC & Mechanical
-
Visitude
IT / MSP
-
Equity Roofing
Commercial Roofing
-
CII Technology
IT / MSP
-
Lippert Mechanical
HVAC & Mechanical
-
Valley Tool
Manufacturing
Every written review, unfiltered
Newest first, exactly as they come in: appointment setting, websites, SEO and everything else. Some people review us on more than one platform, so a few appear twice. We haven't taken any out.
Clutch reviews
The critical ones, unedited
Anonymous, unverified claims
Our response
Anonymous forums can sometimes show up in search results and include claims that don't reflect the full picture of who we are or the work we do. In this case, the post came from a deleted account, and with only broad, anonymous statements, there's no way to identify the source or meaningfully address the claims. We stand behind our reputation and leave the post where it is.
Narrow targeting and audience alignment
Our response
Scott's program targeted a narrow audience: C-suite and VP-level contacts at companies with $250M+ in revenue. Criteria that selective limits contact volume and reachability. When Scott raised concerns about prospect fit, our senior leadership hand-selected his LinkedIn prospects on three separate occasions, and the team kept adjusting targeting based on his feedback. For the final two months, we worked exclusively from the prospect list his team provided. We supported the account through the end of the contracted term.
Former partner and secondhand commentary
Our response
CMM Roofing's partnership with Abstrakt included meaningful wins, and CMM expanded its services with us during the engagement. That partnership concluded in 2024. Richard's comments about another roofing company are observations from outside that business. We agree with Richard on one point: ask hard questions before signing.
Market exclusivity and prospect timing
Our response
This review comes from a prospect during our sales process. Abstrakt grants market exclusivity: once a company partners with us in a market, we stop offering our services to its direct competitors there. Another company secured the Huntsville market before Brent's agreement was in place. We honored that commitment, told him directly, and offered options in nearby open markets. Exclusivity is a promise we make to every partner, and we keep it even when it costs us a sale.
Early exit and appointment expectations
Our response
Karn's engagement lasted two months. Our performance guarantee is structured annually because data refinement, messaging, and pipeline development take time to compound. Many of the appointments we set are with decision-makers who already have a vendor in place. Replacing a provider someone already has is the core work of outbound. When Karn asked to move on, our Director of Partner Success and our President worked directly toward a resolution beyond what the agreement required.
Program adjustments and early release
Our response
We set appointments for Andrew early in the engagement, and prospect feedback from those meetings shaped how we adjusted the campaign. Our team modified the program and added gift box campaigns and webinars to create more in-person opportunities. When the partnership came to a close, we offboarded the account early and released him from the termination terms in his agreement.
Show rates and extended support
Our response
Show rates were the central challenge in Zach's engagement, and our team adjusted the program continuously to address them. Every appointment we set is backed by attendance processes designed to secure prospect buy-in, along with reschedule procedures for meetings that don't happen as planned. When performance fell short of the original agreement, we moved the account to an activity-based model and added two months of service at no cost.
Early-stage performance concerns
Our response
We appreciate Tom sharing his experience. Early in the engagement, show rates weren't where they needed to be, and instead of waiting, we adjusted our qualification criteria and tightened how we screened prospects, even knowing it would make hitting our guarantee more difficult in the short term. Our priority is always better appointments, not easier ones.
Expectation and timeline misalignment
Our response
This campaign was still in its early stages, and several adjustments made based on partner feedback needed more time to take effect. When concerns around appointment quality and email volume were raised, we adapted the strategy, reallocated resources, and offered discounted options to support the account.
Performance and timeline expectations
Our response
Our performance guarantee is structured annually because effective lead generation takes time to build through data cleansing, prospect identification, message refinement, and consistent outreach. In this case, the partnership ended five months into an annual program. Had it continued, we would have kept working at no additional cost until the agreed number was met. When a partnership ends before we can fully deliver, we own that gap.
The questions we get asked most
What exactly counts as a qualified appointment?
Right company, right person, and they clearly agree to meet. The full seven-point check (fit, authority, notes, invite, QA, reminders and post-meeting feedback) is set out on the Performance Guarantee tab.
What does market exclusivity actually mean?
Once a company partners with us in a market, we stop offering our services to its direct competitors in that market. A market is a metro plus a trade. Greater St. Louis commercial roofing is separate from Greater St. Louis commercial HVAC. We hold to it even when it costs us a sale: we've turned prospects away because another company secured their market first, and told them so directly.
What happens if a prospect doesn't show?
Every appointment is confirmed with the prospect before the meeting. They get the calendar invite themselves, and both sides get email and text reminders. If the meeting doesn't happen, we go back to the prospect and reschedule it.
How long until the first appointment?
Preparation runs about three weeks: kickoff, target market strategy, campaign messaging, then technology and list setup for your approval. You then meet the team that will run the program, and outreach goes live. First appointments are typically booked in the first month after that setup period, about seven weeks from signing.
Who is on the team, and where are they?
You get a dedicated outbound team, a Partner Success Manager, an Assistant Sales Manager, data and CRM support, and content and reporting. Recruiting, training and quality control are ours, including covering the seat when someone is out. Abstrakt is headquartered in St. Louis, Missouri.
What if most of the prospects already have a provider?
Many of them will, and that's the work. Replacing a provider someone already has is the core of outbound work, and those first meetings often turn into real opportunities when a contract comes up for renewal or the service slips. That's also why the guarantee runs annually: a meeting set in month two frequently closes much later.
Can we see the work as it happens?
Yes. 24/7 portal access plus a monthly results meeting. What the portal shows is listed on the What You Get tab.
Stream The Grow Show
This episode breaks down how to build a repeatable growth formula and track what's actually driving results. Learn how to measure, adjust, and scale with a system designed for consistent business growth.
Are You Ready to Win?
Proven. Awarded. Trusted.