With videos, you quickly convey what your core values are. You can increase exposure to potential customers by offering entertaining, educational videos that inform them about your company and help them remember your name. Video continues to take a larger and larger share of social media content.
Why should you care?
Because video is the most shared content on social media. Facebook places a higher priority on video content because they know that’s what users want. We like to share content that will entertain our friends and move them, and statistically, video has a better chance of doing that. More than links, images, or plain text, video has the best chance of getting shared by your followers.
We’re very drawn to video and will stick around to see how it plays out. While this is great for your engagement and conversion, it’s also effective for how search engines evaluate your site. Case in point, when a visitor stays on your website watching a video, Google interprets that as your site providing more value, which can boost your search rankings.
Video marketing isn’t just about intangible benefits. It can lead to a significant financial payoff. By adding a video to your landing page, you can increase brand recognition, engagement and lead generation.