Imagine this: you’re an HVAC company that needs more leads. You know that you have great services to offer, but in order to grow your business the way you know you can, you need consistent, high-quality opportunities. So, let’s say you decide to hire a B2B appointment setting company. By partnering with them, you’re able to build a healthy sales pipeline and generate a much higher volume of opportunities. Sounds great, doesn’t it? Almost too good to be true.
It’s actually not too good to be true. With the help of a B2B appointment setting partner, you can grow your HVAC company. How do we know? We’ve done it for hundreds of HVAC companies across the nation. In fact, HVAC is one of our top niche industries, and our team of B2B lead generation experts know exactly how to grow these types of companies.
But why should you believe us? One word: data. Our salespeople record massive amounts of data for all of our client programs, HVAC included. This data gives businesses insight into what real B2B appointment setting programs look like for other companies just like theirs. This information can prove to be invaluable when the time comes to consider sales outsourcing.
Lead Generation for HVAC Companies: What You Can Expect From a B2B Appointment Setting Program
You may still have your hesitations about outsourcing B2B lead generation. How long will it take you to get an appointment? What will be the size of your first deal? These are all valid questions; and without knowing this information, you may not feel comfortable partnering with a lead generation company.
We can’t tell you exact numbers, but we can provide averages across the board to give you an idea of what your HVAC program would be like. Since we’ve been offering HVAC lead generation services for over 10 years and worked with hundreds of companies, our data speaks volumes. In this blog, we’ll reveal data about our HVAC appointment setting programs to help aid in your decision-making process to hire a B2B appointment setter.
Average Deal Size
Average deal size: $33,164.99
The average deal size for all HVAC deals our partners have closed is $33,164.99. This is a combination of ongoing month-to-month service agreements and project work. For preventative maintenance or other ongoing agreements, our partners are required to report the annual revenue they will acquire from that deal. If you decide to partner with Abstrakt, we can’t say for certain what size your first deal is going to be. However, this average is still great to know. Even if you close a smaller deal (or, better yet, a deal larger than $33k), a deal is a deal. And with Abstrakt, it’s about the number of deals you’re going to get, not the size.
The best part about working with a B2B appointment setting partner like Abstrakt is that you can count on a steady amount of opportunities month after month. Sure, your program may take a few months to gain momentum, but once it does, you can expect to be taking several appointments with interested leads every month. Whether you close a small deal for a minor repair or a huge preventative maintenance agreement, our goal is to build relationships with prospects so that this isn’t just a one-time deal. As our HVAC partner, we want you to find long-term customers who see you as their go-to HVAC provider for when any problems arise.
Most Common Key Decision-Maker (KDM)
Most common KDM level: Facility/Plant Manager
You’ve seen the average deal size, but what about the people part of all of this? Who will you actually be speaking with (a majority of the time) if we’re setting appointments for you? According to our data, the most common key decision-maker (KDM) level for HVAC appointments is the Facility Manager or Plant Manager.
Facility Managers and Plant Managers are often more able and available to have a conversation than someone in an executive office suite. Plus, they are the ones who understand everything that’s going on within the facility’s HVAC systems. They are capable of providing great information about the company’s current state and satisfaction level; as an HVAC company, they’re the people you’ll want to speak with. At Abstrakt, we understand this better than anyone because our B2B sales reps have extensive knowledge and experience working with these types of employees. We know how to develop a relationship and schedule appointments with these decision-makers so that you have more opportunities to close new business.
Number of Days Between First Dial and First Appointment
Typical time between 1st dial and 1st appointment (days): 71
Now that you know the average deal size and the most common KDM level, you may also be wondering how long you’ll have to wait to get that first appointment. It’s a valid question; and good news—we have data to provide insight into this question, too. Every program is different, and we can’t give you an exact number of days, but we can give you an average. For the hundreds of HVAC programs we’ve run for our partners across the country, the average number of days between the first dial we make and the first appointments is 71 days.
This may sound like a long time. The truth is, it could take a few days, or it could take longer. But, on average, your HVAC company can expect to have an appointment in about 2.5 months from the time that your program starts. After that first appointment, it’s very common for our HVAC partners to see a steady flow of appointments month after month. It’s our goal to build a healthy sales pipeline and consistently generate high-quality leads for your business. So, once we gain some momentum with your program, it’s very likely that you’ll have a multitude of opportunities to close new business.
Number of Dials Between First Dial and First Appointment
# of dials between 1st dial and 1st appointment: 12.5
Finally, how many dials can you expect our team to make before you get your first appointment? The average number of dials between the first dial and the first appointment for our HVAC partners is 12.5 dials. Do you currently have an employee on staff who is willing to make this many dials just to schedule an appointment? Probably not; but we do.
This is why you hire a B2B appointment setting partner—to make the dials. When you have a partner setting qualified sales appointments on your behalf, you not only save time and money, but you can focus on what you do best—talking about your product or service and closing new business. Then, hopefully, those closed deals turn into long-term customer relationships.
Our B2B sales representatives have the knowledge, experience, and tools to perform B2B appointment setting activities for your program.
- We utilize the largest CRM software in the world to record data about your program; this allows us to:
- Figure out what’s working and what isn’t working
- Space out our calls, emails, voicemails, etc.
- Take notes about specific conversations with various prospects
- We follow a process that works and ensure that nothing falls through the cracks
- Our B2B sales reps are trained on how to talk on the phone; they know the right questions to ask and how to handle rejection
Save yourself time and money and don’t hire a B2B appointment setter in-house; leave it to us. We can schedule exclusive HVAC appointments and help you dominate your market.
The Next HVAC Appointment We Set Could Be Yours—Start Your HVAC Lead Generation Program Today
You’ve seen the raw and real data; are you ready to live it? We have HVAC clients across the country who are dominating their markets because of the services we provide. Who says you can’t do the same? We build healthy sales pipelines for hundreds of HVAC companies all across North America. To start your own B2B lead generation program, contact us today.
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