“Birthday cakes are made for people to be together. They give friends a place to gather and celebrate. But too much cake probably isn’t healthy. So birthday cake is a lot like Facebook,” from Facebook’s official Facebook page.
As a company who uses social media on a daily basis, we can understand the message that Facebook is sending. It’s not healthy to dedicate every second of your time to anything, particularly something that limits actual face-to-face interaction. But as far as the brand itself goes, was this post a good idea?
I have doubts that any personal profile users will read too much into it since many users are self-proclaimed Facebook addicts. It seems to be a cautious warning to their customers more than anything else. There is also the strategic thinking behind the post that screams, “We just don’t want you to get tired of using Facebook!” However, making such a bold (even though truthful) statement has the brand taking hits from all side. Check out the examples of such at AdWeek, Buzzfeed and MSN.
Would you ever warn your customers from overusing your product? What seemed to be a harmless post has quickly turned into much more and left its users wondering in its wake. Maybe it’s a better idea to just sit back and let the brand addiction continue rather than the alternative.