Unless you’ve been out of touch with reality, you know about Instagram – one of the most popular social networking sites. With no signs of slowing down in sight, your business should think about using Instagram as part of your social media marketing strategy. Why? To build relationships with consumers, of course! With so many consumers on Instagram, it has huge potential to grow your business and raise awareness for your products and services.
Here are some tips for being successful on Instagram:
Follow the leader. The great thing about social media is that we can learn from the successes and failures of other brands. Whether you’re new to Instagram or you’re a seasoned expert, you can always learn by other examples. One brand that is dominating Instagram that you can learn from is Taco Bell. The company has a good mix of photos, depicting their food, people enjoying it, and shots promoting their brand. The constant mix of different content keeps consumers interested and coming back for more. Sharpie is another company that is excelling by showing off unique uses for its products.
Engaging Consumers. Looking for a cool way to engage consumers? Instagram could be exactly what you’re looking for. By providing consumers with consistent, unique content that interests them, it provides your followers valuable information and gets them involved in your business. This helps in reputation building and becoming a great account to follow on Instagram.
Following Trends. Another great way to get more people interested in your business and follow? Strategically use popular hashtags. Some popular hashtags include #ManCrushMonday (#mcm), #TransformationTuesday, and #ThrowbackThursday (#tbt). Our friends over at Taco Bell successfully are riding the hashtag wave, too. Showoff your employees and the culture of your business to see how far your business has come.
Using Instagram is a great way to reach out and connect with your target audience. Don’t forget the most important thing – have fun with it. Yes, Instagram is a serious tool for your social media marketing efforts, but it is a place where you can show off the creative side of your business. Want to start using Instagram or any other social network, but don’t know where to start? Turn to Abstrakt! We offer complete agency services and can create a customized social media marketing campaign for you! Get in touch with us to get started today!