Should Your B2B Company Be Using Instagram?

Should Your B2B Company Be Using Instagram?

Is your business using social media? Are you only utilizing Facebook and LinkedIn? You may want to add Instagram to your company’s strategy!

One of the most relevant social media applications today is Instagram, yet a lot of B2B companies aren’t using it. A successful social media plan should involve at least some of the top platforms, such as Facebook, Linkedin, Twitter and of course, Instagram. While you may have some of the doubts listed below about the platform, Instagram can be a great asset to your B2B company’s inbound marketing strategy.


“Our audience isn’t there.” Instagram recently reported having 800 million users. While your target audience may not be the most popular demographic on Instagram, it’s pretty likely that at least some of them are. Don’t believe us? Check out this article of B2B brands using Instagram.

“Instagram is for celebrities, influencers and lifestyle brands.” Sure, Kim Kardashian might be selling more detox tea than HVAC services, but don’t be so quick to disregard the content other users are posting on the platform daily. The hashtag “#hvac” brings up over 425,000 posts, and “#hvactech” brings up over 40,000 posts. On Instagram, there’s a niche for everyone.

“What type of content would we even post?” We’re glad you asked! Instagram is a great platform to post all types of photos and video content. For an HVAC company, explanatory and product demo videos can be a great way to show off your expertise. You could post tips for using air conditioning efficiently as we move into summer or debunk common myths! There are endless possibilities out there for this social media platform.


InstagramThe pros of using Instagram in your social media marketing strategy greatly outnumber the cons.

First, you’re using the same tools are the big guys. Just like most social media sites, your business profile is free to set up, and unless you want to promote your content –  it will continue to be free. You can showcase your company’s pictures and logos without spending a penny, all while still getting lots of publicity.

Second, Instagram can serve as a visual representation of your company. Say goodbye to the days of the faceless company – today’s consumer has come to expect brands to have a distinct personality. This, of course, can be a good and bad thing.

It’s important to ensure all content that’s posted on your profile exemplifies your brand’s values and standards. Creating a social media brand guide can be a huge help with this, especially if you have multiple users managing your account.

A social media brand guide could potentially incorporate the following elements:

  • Brand voice
  • Image types and quality
  • Grammar
  • Terminology
  • Image guidelines
  • Expectations for customer interactions

Consistency is key when posting on your company’s profile. Whether you’re going for a more edgy voice or a professional sounding one, keep it the same across all Instagram posts.

Consumers buy from businesses they are familiar with. By staying relevant in the minds of consumers with fresh, relevant Instagram content, you can convert consumers from casual fans to passionate brand ambassadors.

Both large and small businesses use Instagram, which puts you at an advantage. You’re able to target the exact same prospects that bigger brands target. You can also use locations on your posts to engage local customers. In fact, posts with a location get 79% more engagement. That’s a huge jump, for an action that takes about two seconds!

80% of users follow a business on Instagram

Additionally, Instagram is a great way to give your audience a day-to-day inside look at your company. And last but not least, the greatest part about Instagram is… free advertising! Abstrakt Marketing Group allows our clients to have an inside look at our everyday work lives through Instagram.  This allows our clients to see what is actually going on behind the scenes. More and more businesses are taking advantage of Instagram every day.

Here at Abstrakt, we know the importance of using Instagram and other social channels to get your message out. Our marketing team uses tools like Instagram to advance your company’s in today’s digital world, All companies want to advance their growth and expand their brand, and what better way to do that than with a photo? With just one photo, you can clearly communicate multiple messages.

Wondering how to set up your account? Look no further!

From Instagram Business

Step 1: Download and launch the app

Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.

Step 2: Let us know who you are

Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.

Step 3: Set up a free business profile

Within the app, find settings, then scroll down to Switch to Business Account. Once you have a business account, you can add in pertinent business information like store hours, business address or a phone number. Create a Business Profile

Step 4: Post and follow users

Start posting content you’d like to see in your feed using relevant hashtags, and start following similar accounts.


Instagram offers a superb opportunity for your company to stand out. If you haven’t created an Instagram account already, it’s time. Don’t miss out on the 800 million potential clients.

You know what they say, a picture is worth a thousand words.