Most people, if they’re not familiar with using it, have at the very least heard of Salesforce before. After all, it is the largest enterprise cloud computing company in the world. When people think of Salesforce, they may think it’s just for sales. And why wouldn’t they? It’s right there in the name.
What many businesses often don’t realize is that Salesforce is so much more than a CRM. It serves a variety of purposes and can be a powerful tool when it comes to growing and improving the operations of your business.
5 Ways You Can Use Salesforce For Your Business
So, what exactly can Salesforce do for your business? While Salesforce is the world’s #1 CRM, it’s also a powerful tool with many other uses that you may be unaware of. Here are five ways you can use Salesforce to improve and grow your business.
Marketing
Many Salesforce customers use it as a CRM and nothing more, but what they don’t realize is that many marketers use Salesforce to drive more business. Marketing professionals use Salesforce to not only target the right person at the right time on the right channel but to build a marketing strategy around the customer journey and automate engagement.
Using Salesforce for marketing can help you improve:
- Lead generation
- Customer acquisition
- Upselling opportunities
With Salesforce Marketing Cloud, you can track and analyze results to optimize experiences. Plus, act and react based on individual customers’ actions. Additionally, a Salesforce Certified Pardot Consultant can recommend automation processes to achieve business goals and analyze lead qualification, lead nurturing, and lead generation strategies to translate into Pardot solutions.
Commerce
Ecommerce businesses everywhere are constantly trying to figure out how they can grow faster online and increase their online sales. Salesforce for commerce helps you do exactly that. Whether you’re a B2C or B2B business, Salesforce can help you grow your online storefront. Top brands use Salesforce to:
- Connect shopping experiences to marketing, sales, and service
- Build seamless commerce experiences and personalized campaigns
- Boost conversions and make better recommendations using AI
- Integrate new technology quickly to scale their business
- Keep content fresh and personalized with a hybrid content management system
- Automate processes so delivery and payment information is also accurate
- Connect e-commerce to service for help center purposes and order transparency
As a B2B business, you can use Salesforce for commerce to increase your online sales. Plus, give buyers an easy-to-understand, personalized shopping experience and save customers time by customizing sites for different industries.
Service
Do you want to deliver an experience that none of your competitors can match? Salesforce is the solution. Salesforce for service allows businesses to easily deliver instant, personalized service across any channel. By making the customer experience more personal, you can exceed customer expectations and grow your business.
Salesforce Service Cloud helps you personalize conversations no matter where or how customers interact with your company. Deliver conversations that stand out whether you’re talking to a customer from a contact center, using a chatbot tool powered by artificial intelligence (AI), or in the field. Be more productive and deliver the best customer experiences with Salesforce for customer service.
Integrated IT Solutions
Salesforce isn’t just about improving the customer experience; it’s about everyone involved—employees, customers, and partners. And using Salesforce for IT, your business can build modern apps that cater to every stakeholder’s needs. This increases productivity by automating key processes. Plus, improve scale, transparency, and security.
Sales
You probably already think of Salesforce as a sales tool, but do you truly know all that it’s capable of? Salesforce for sales, in short, allows you to spend less time doing data entry and more time connecting with customers. A Salesforce consultant can help you design a custom, repeatable sales process within the platform.
By utilizing Salesforce Sales Cloud to see every interaction with prospects and customers, you can make sure no lead gets left behind. Plus, with other collaboration tools and other products like Pardot, you can fill your pipeline up faster and equip your sales reps to sell more. Salesforce essentially gives you a customizable view of your customers, with countless other features that help you grow and exceed your sales targets.
At Abstrakt Marketing Group, we’ve been using Salesforce to drive business growth for over a decade, and we can help your business do the same. Schedule a meeting with our Salesforce consultants today → book a meeting.
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