When shopping for a new product or service who do you trust the most: the sales guy or the customer who has already used the product or service? Getting a real-life opinion from someone is always more helpful because it’s both unbiased and often rooted in a common experience.
Case studies are the top content type for buyers, with 78 percent accessing this format type
when researching purchases in the past 12 months (vs. 72 percent in 2016). (DemandGen Report – 2017 Content Preferences Survey)
When it comes to establishing and maintaining relationships with customers, small to mid-sized businesses are on a level playing field with huge corporations with near-limitless marketing budgets. Why? Because trust cannot be bought; it must be earned.
Case studies provide an opportunity for your prospective customers to build trust with your company. By giving information about the company, as well as capitalizing on the knowledge and expertise of the individual featured, the viewer can begin to feel a sense of confidence and trust in your company.
Our services include:
- Graphic Design
- Interview Process
- Format for Print/Digital
- Share Strategy
Case studies also have the potential for prospects to identify with your existing customers more strongly; if they see someone similar to them satisfied with your product, they’ll be much more likely to visualize themselves using it.
Our goal is to create case studies that allow your salesperson to build trust with prospects resulting in more closed business.
Need proof? Check out our past projects here.