SEM Paid Strategy

SEM Paid Strategy

Paid Search

SEM Paid Strategy

Budget Pie ChartBuilding your organic search the right way can take time. Many of our partners are looking for more leads now. For that reason we include an option to manage your digital advertising budget within our Inbound package. Pay-per-click, social content and social media advertising will deliver targeted traffic to your new website fast!

Generate more leads, more efficiently. Proven results.

What is PPC?

PPC or pay-per-click, is a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Every time an ad is clicked, sending a visitor to a website, the advertiser has to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

Google PPC Strategy

  • Initial campaign/copy set up
  • Initial ad design, up to 5
  • Dynamic keyword ads
  • Multi-device targeting
  • Ongoing bid monitoring
  • Monthly ad/copy refresh
  • Monthly campaign optimization
  • Campaign optimization around top 100 keywords
  • Keyword campaigns (up to 50)
  • Broad match, phrase match, exact match targeting

LinkedIn Strategy

• Initial account optimization and design

• 8 social posts per month

• Build 50 Linkedin connections per month

• Monthly ad management

Facebook Strategy

  • Initial account optimizationand design
  • Quarterly page design
  • 2 database ads per month
  • 12 posts per month
  • 2 retargeting ads per month
  • Monthly ad management

What makes Abstrakt’s PPC campaigns different?

WE COLLABORATE THROUGH THE WHOLE PROCESS

Abstrakt offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete rebuild for your internal team to manage, we can help.

WE NEVER “SET IT AND FORGET IT”

Abstrakt offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete rebuild for your internal team to manage, we can help.

PPC IS ONE PART OF A LARGER STRATEGY, WE DO NOT BELIEVE IN “MAGIC”

If you have an existing website, we will not take it down until the new website is complete. The new website will be developed on a temporary URL. We will not make it live on your domain until it is complete.

If you do not have an existing website, we can put a “Coming Soon” page up on your website while we are developing it. We will build the website on a temporary URL. We will not make the website live until the website is complete.

WE ARE HIGHLY ORGANIZED – EVERY AD GROUP IS AN IDEA

We will assess your needs and preferences in a website questionnaire. This is where you will be able to describe the type of website you want. You will also be able to provide us with examples of websites you like. We will use this information, and our own creativity, to build a website you’ll like.

WE BELIEVE IN SPICY LANDING PAGES

Landing pages are your key touchpoint for capturing buyer attention and driving action. They deserve the same attention you give to making your content engaging. If your landing pages don’t excite your buyers, they’ll never make it to your content. We believe in creating “spicy” landing pages that engage your prospects.

WE LOOK HARD AT COMPETITORS AND COMPETITIVENESS OF KEYWORDS

Keyword competition is the level of difficulty involved in ranking for a certain keyword. In essence, it gives you a sense of how many web pages you need to beat to claim a top spot in search engine.

WE MAINTAIN A TIGHT FOCUS ON OUR AUDIENCE AND BUYER PERSONAS

Making assumptions can be dangerous, and making assumptions about who your ideal customer is can be devastating for your business. Without a crystal-clear idea of who you should be targeting with your marketing messaging – and why – all your efforts could be for naught. This is why creating complex buyer personas for your target audience is so important.

WE BELIEVE IN A STRONG WEB AUDIT PROCESS

Our PPC audit gives you information about your pay-per-click accounts. We will look at account structure, keywords, ads, tracking, performance and more. We don’t just give you a data dump. We provide clear descriptions of each category and explain why the data are important to your overall PPC program.

WE WRITE OUR ADS TO ADDRESS OUR CUSTOMERS PAIN POINTS

Abstrakt’s team will need access to your hosting account, domain name, high-resolution logo design files, as well as any content you would like to have on your website.

Case Study

Problem
The client wanted to increase the number of patients to their offices that accept walk-in appointments and have longer hours. They also wanted to switch up their advertising efforts by using social media.

Solution
Abstrakt created constant organic posts on various social media channels to grow their social media presence, as well as created social media advertisements focused on the walk-in appointment services.

Success
Traffic to the website through social media has increased by 345%. Facebook alone was only bringing in 108 users to the site last year, but this year it drove 522 users. The client has seen a substantial increase in visitors to the office since we started the program and are very happy with they have seen so far. 

Social Media Content Calendar | Abstrakt Marketing Group | B2B Lead Generation Solutions

Social Media Marketing and Management Services

Abstrakt is a business growth company, and social media can be a significant asset to growing your business. Our experienced social media marketing team will create and manage all of your business’ social media posting, channel growth and customer interaction. Through thick and thin, our team will be there to answer your customers’ questions, complaints and concerns – all while representing your business with excellence.

Our social media management services save businesses time and generate real results. We cover all aspects of developing your social presence while showcasing your company’s personality. Whether your business is in real estate, automotive or LED, our social media management services position your business for success. If you’re just starting out on social media or are just looking to gain a more established presence, we can help. Contact Abstrakt today to get started!

Social Media Strategy Elements

DIGITAL CONSISTENCY

Our social media management will ensure customized posts on multiple sites will have a consistent brand voice and identity. This brand consistency will make your business memorable, distinct and relatable. It will also help to increase customer engagement and loyalty. Components that help make digital consistency possible include colors, taglines, tone of responses and overall look.

MARKET POSITIVE REVIEWS

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Sharing customer feedback adds credibility to your business and shows why customers continue to do business with you. We’ll help by marketing those positive experiences!

COMPETITOR ANALYSIS

A thorough audit of your competitor’s social media activity including

  • Identifying Your Social Media Competitors
  • Gathering Data and Competitor Reports
  • Analysis of Competitor Activity and Web Content
  • Strategy Creation Using Results

Performing a social media competitor analysis helps your business get an in-depth look at what your competitors are doing to establish a combative plan to outperform them.

CUSTOM SOCIAL MEDIA MARKETING STRATEGY

One size fits all doesn’t work for social media marketing strategies. Every business is different; what works for one industry and market may not work in another. Because of that, we customize each client’s social strategy for their specific wants, needs and goals.

AD MANAGEMENT

We’ll oversee and manage advertising on your company’s social media platforms to boost engagement and results.

CREATIVE SERVICES

Visual content is 40x more likely to get shared on social media than other types of content. We know that to tell your brand’s story, visuals are an important asset. With the help of our creative team, we’ll design visual content for your business.

RE-MARKETING

As previous visitors to your website browse elsewhere around the internet, we’ll put position-targeted ads in front of them.

BRAND FOCUS

Your brand defines you. Ensure it consistently represents the image you want!

MONTHLY SOCIAL MARKETING CONSULTATION

We’ll continuously put new initiatives in place each month to continue growing business and achieving goals.

ONGOING MARKETING STRATEGY

Expert advice every step of the way! Your virtual marketing manager will ensure that your objectives are being met and will address any concerns you may have.

BEST PRACTICE RECOMMENDATIONS

We’ll provide advice on how to most effectively use social media to benefit your specific company.

Social Media Design | Abstrakt Marketing Group | B2B Lead Generation Solutions

Target Your Audience

Targeting the right audience is an essential, yet often neglected phase of social media marketing. Abstrakt social media campaigns start by identifying and targeting your best audience, because if you don’t know who your customers are, how can you reach them?

Expand Your Reach

Growing an online audience has its challenges. With so many social outlets, complicated algorithms and restricted exposure, it’s hard for business owners to find the time to manage social outlets effectively. Let us cultivate your audience!

Drive Customers

Social media users want to be engaged, which means they want to see intriguing and relevant posts that appeal to their interests. Our social media marketing team understands this need. We’ll work with you to make your brand effective at connecting with your audience in a way that drives them to your site.

LET’S TALK