Creating high-performance Pay-Per-Click campaigns

Generate more leads, more efficiently. Proven results.

What is PPC?

PPC or pay-per-click, is a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Every time an ad is clicked, sending a visitor to a website, the advertiser has to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

What makes Abstrakt’s PPC campaigns different?

We collaborate through the whole process

Abstrakt offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete rebuild for your internal team to manage, we can help.

We never set it and forget it

Abstrakt offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete rebuild for your internal team to manage, we can help.

We are highly organized – every ad group is an idea

We will assess your needs and preferences in a website questionnaire. This is where you will be able to describe the type of website you want. You will also be able to provide us with examples of websites you like. We will use this information, and our own creativity, to build a website you’ll like.

We believe in spicy landing pages

Landing pages are your key touchpoint for capturing buyer attention and driving action. They deserve the same attention you give to making your content engaging. If your landing pages don’t excite your buyers, they’ll never make it to your content. We believe in creating “spicy” landing pages that engage your prospects from

PPC is one part of a larger strategy, we do not believe in magic

If you have an existing website, we will not it down until the new website is complete. The new website will be developed on a temporary URL. We will not make it live on your domain until it is complete.

If you do not have an existing website, we can put a “Coming Soon” page up on your website while we are developing it. We will build the website on a temporary URL. We will not make the website live until the website is complete.

We conduct THOROUGH research

We write our ads to address our customers pain points

Abstrakt’s team will need access to your hosting account, domain name, high-resolution logo design files, as well as any content you would like to have on your website.

We believe in a strong web audit process

Our PPC audit gives you information about your pay-per-click accounts. We will look at account structure, keywords, ads, tracking, performance and more. We don’t just give you a data dump. We provide clear descriptions of each category and explain why the data are important to your overall PPC program.

We maintain a tight focus on our audience and buyer personas

Making assumptions can be dangerous, and making assumptions about who your ideal customer is can be devastating for your business. Without a crystal-clear idea of who you should be targeting with your marketing messaging – and why – all your efforts could be for naught. This is why creating complex buyer personas for your target audience is so important.

We look hard at competitors and competitiveness of keywords

Keyword competition is the level of difficulty involved in ranking for a certain keyword. In essence, it gives you a sense of how many web pages you need to beat to claim a top spot in search engine rankings.