Cleansing Phase 1.31.18 | Abstrakt Marketing Group | B2B Lead Generation Solutions

Cleansing

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Why does cleansing matter to your sales process? In a word – efficiency. Cleansing is a tedious process, but it is a crucial one. Identifying the right targets for your business is the foundation of every successful sales program. Without cleansed data, your sales team may very well be on a wild goose chase. — Insert obvious question — “Aren’t there data companies that I can purchase cleansed data through?” Answer: Yes. But… data changes second by second, so what you know to be “accurate” today may very well be outdated tomorrow. No matter the technological advances, the best way to truly cleanse your prospect data list is by physically picking up the telephone and calling the business.

In the cleansing phase of our process, we make up to eight phone calls to research your targets. We want to confirm who the decision maker is, identify their contact information and start gathering critical sales data. As this critical data is gathered, your prospects are either qualified or disqualified pending the result of the qualification surveys that are completed.

Right now, you probably think you have a clearly defined prospect list – and maybe you do. However, if we know anything about sales it is this – it could always be better.

During our process, we will move a minimum of 1,200 companies each year through this stage. Can you say that about your current prospecting efforts?

Introduction

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We use a series of phone calls, emails and marketing assets to introduce your products and services to key decision makers.

Our goal with this part of the Pipeline process is simple: have the best possible conversation with your prospect, get an appointment if an opportunity exists and, if not, leave the door open to build a relationship over time.

All qualified targets make it 100% of the way through the Introduction Phase. This means we reach more decision makers, collect more information and you can sell more products and services.

Introduction Phase
Nurture Phase | Abstrakt Marketing Group | B2B Lead Generation Solutions

Nurture

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Did you know that 79% of new leads never become a sale? Sad but true. Which is why it is vital to nurture all of your leads. It’s the companies that execute effective lead nurturing processes that generate 50% more sales ready leads at 33% lower cost.

Lead nurturing is about development. This is how you educate, inform and build rapport with your prospects, moving them  The process of lead nurturing is about getting useful, relevant content to prospects early in the sales process. Once delivered, it’s about developing and maintaining a relationship with those prospects until they are ready to have a conversation about your products or services.

What makes our nurture phase unlike any other? Our carefully planned multi-touch process has proven successful year after year and is continuously updated to improve effectiveness. We use multiple communication channels to reach the decision makers in your market. During the nurture phase, we’ll incorporate marketing assets to help motivate your prospects to secure a meeting.

Appointments and TOCs

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The responsibility of finding new customers to grow your business is not something your company should take lightly; we certainly don’t. We connect our clients with leads to build and develop relationships. Our clients are converting a high percentage of those connections into closed business.

When you receive qualified appointments from our staff, the dirty work is already done for you. No more countless hours of screening and qualifying or dismissing leads – we only send you leads that match your target market and predetermined qualifications.

Appointments Phase
Appointments
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