We know you’ve been on the edge of your seat since we announced our entry into the 4th Annual Coolfire Pinewood Derby. It’s not every day that you get a room full of really creative advertising agencies, a bunch of Bud Lite and hunks of wood carved into cars.* Not to mention, since I was a 10-year-old girl, I’ve been pretty dead set on entering and winning the pinewood derby (thanks, Boy Scouts).
Clearly 13 years of angst over my inability to enter a pinewood derby competition meant I was absolutely dead set on creating the greatest block-of-wood-car ever, and so were the rest of my Abstrakt Marketing Group cohorts. This is exactly why we made a replica of the “shaggin’ wagon,” made famous by the 1994 cinematic classic, “Dumb and Dumber.”
It took a lot of creative people a few hours to carve out a block of foam, rip apart a shag carpet and get lots of glue all over their hands to come up with the final product. Heck, we even had a cut out of Harry and Lloyd driving the car in the front window – now that’s attention detail. The final result, if I may say so, was the greatest block of wood turned sheepdog I’ve ever seen.
But a successful pinewood derby car doesn’t just stop at the shag carpet – oh no. We also went for the “Best Themed Pit Crew” prize, which entailed over a dozen Abstrakt employees dressed in their finest imitation baby blue or orange mock tuxedo t-shirt. Our mothers were so proud!
After a fun night of wood car racing, Abstrakt Marketing Group’s shaggin’ wagon won second place in the show car competition. This is where we give a major thanks to all of our friends, family, fans, pets, neighbor’s, etc. who voted for us. Next year we’ll be back with a bigger, better and faster concept for that #1 spot.
*As much as it might sound like a distinct possibility given this scenario, not a single person lost an appendage in the process.