When shopping for a new product or service who do you trust the most: the sales guy or the customer who has already used the product or service? Getting a real-life opinion from someone is always more helpful because it’s both unbiased and often rooted in a common experience.

Case studies are the top content type for buyers, with 78 percent accessing this format type
when researching purchases in the past 12 months (vs. 72 percent in 2016). (DemandGen Report – 2017 Content Preferences Survey)

When it comes to establishing and maintaining relationships with customers, small to mid-sized businesses are on a level playing field with huge corporations with near-limitless marketing budgets. Why? Because trust cannot be bought; it must be earned.

Case studies provide an opportunity for your prospective customers to build trust with your company. By giving information about the company, as well as capitalizing on the knowledge and expertise of the individual featured, the viewer can begin to feel a sense of confidence and trust in your company.

Our services include:

  • Graphic Design
  • Copywriting
  • Interview Process
  • Format for Print/Digital
  • Share Strategy

Case studies also have the potential for prospects to identify with your existing customers more strongly; if they see someone similar to them satisfied with your product, they’ll be much more likely to visualize themselves using it.

Our goal is to create case studies that allow your salesperson to build trust with prospects resulting in more closed business.

Sales Pitch Decks

Our goal is to ensure that your sales people have a Sales Pitch Deck that simplifies your message, displays what problems you’ll solve and makes it easier to buy.


We’re drawn to the visually appealing; so how something looks is very important. So whether it’s on paper or on a screen, it’s important to make sure every piece and part of your sales pitch is presented to convey its unique purpose, while standing out among the crowd.


Abstrakt’s talented writers have diverse backgrounds in journalism, communication and marketing. They can create your entire story from start to finish or, if you already have content, they can consult with you, provide edits, or enhance as needed.


Using sell sheets & infographics is an efficient and adaptive way to promote your products, services or business as a whole. These allow salespeople to consistently deliver impactful messaging focused toward specific prospects. They also allow the customer to retain the information presented.

When customers hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, customers retained 65% of the information three days later. (Source)

This statistic clearly shows the effectiveness of using visual elements to accompany your sales information. It is a powerful marketing asset to use at trade shows, leave-behinds for sales appointments, packing inserts and to send as a response to phone or email requests.

Infographics and sell sheets have rapidly become a standard form of visual communication. They can be used on the web or in print to reach your audience. Through a blend of icons, illustrations, and/or data visualizations, infographics and sell sheets are unique pieces that show content visually rather than just talking about it. They can either tell a targeted story or present facts and statistics— it all depends on your objectives.

We know that time and resources are valuable, so we design each piece to deliver results in the most effective and collaborative way possible. We strive to build sell sheets that ensure your salespeople deliver a consistent message that includes a call to action resulting in more sales!