Recapping the Week [9.9.13 – 9.13.13]

Effective Email Marketing

While many have declared it to be dead, email marketing is alive and well. Email marketing is an effective way to get your message out, but using it improperly can be detrimental to your company’s brand. So how do you effectively market to potential customers through email? There are a few ways to ensure your emails are being read by the people your company is trying to reach. Full post here.

Top 20 Business Awards

This month, Abstrakt Marketing Group was named one of the Top 20 Businesses in St. Louis by the Small Business Monthly. Get to know the owners behind one of St. Louis’ Top 20 Businesses and discover their secrets to success in this month’s issue. Full post here.

Don’t Bury The Lead: Using Lead Generation to Grow Your Business

When it comes to building and growing your business, lead generation should be a focal point. Effectively generating leads without sounding like a telemarketer can be tricky. Here are some ways to succeed without sounding like one. Full post here.

The Ultimate Meme: A Road Map for a Hit

Unless you’ve been hiding under some sort of anti-Internet rock, you’ve probably seen hundreds of memes online. Most of the memes you see posted are for personal use – a Grumpy Cat meme about not having coffee Monday would fall into this category. The owners of the cat that inspired the Grumpy Cat meme have turned viral pictures of their famous frowning feline into a business – they now sell merchandise—even coffee! So how can you grow your business using memes? Full post here

Content Creation

Want to grow your business? Start creating marketing content that’s relevant. The most effective form of content marketing is through blogging. Today’s consumers not only want to see consistent, fresh content – they expect it. Long gone are the days where having a website was enough. While having a website is a must for any business, having a blog on it is an excellent tool for building your brand and engaging consumers. Full post here.

Resolutions on Social Networks

Don’t let your temper get the best of you when it comes to venting about a brand or company on social media. Today’s Marketing Minute from Social Media Manager Amanda Flower will help you navigate the tricky waters of finding resolution to your problems via social networks without blowing a gasket. Full post here.

We hope everyone had a great weekend and enjoys this awesome weather!