Recapping the Week [9.16.13 – 9.20.13]

Using YouTube to Build Your Brand

We’ve already covered why YouTube Still Reigns. Since YouTube is not going away anytime soon and continues to grow, it’s a great way to help build your brand and engage consumers. Because content created for the platform is optimal for sharing on other social networks, YouTube is an important outlet businesses should be integrating into their social media strategies. It is so important because having a strong video presence can give your other social networks an increase in engagement. Full post here.

Taking On Common B2B Sales Objections

Any salesperson will tell you that there will always be someone out there who will object to the product or service you are offering. So what do you do if you get a no? Here are some common objections to a sale and ways to positively approach the situation. Full post here.

Employees – Your Secret PR Weapon

At Abstrakt Marketing Group, we believe that we would be nothing without our awesome team of employees. We’re proud to say that we have been named one of the top places to work by The St. Louis Post-Dispatch for two years in a row. Abstrakt understands that the heart of every company is its employees. Full post here.

Facebook’s Shared Photo Albums

Facebook is constantly rolling out new functions, and the feature-du-jour is shared photo albums. This new feature creates an entirely different user experience when it comes to uploading and sharing photos. Social Media Manager Breanna Bequette explains how to set up a shared album and discusses their potential for business. Full post here.