Recapping the Week [4.14.14- 4.18.14]

Shall We Call it the “Digital Revolution”?

It’s crazy to think it’s been over 40 years since the first email was sent out.  Marketing has improved dramatically since the digital/mobile age.  Even within the past five years, the channels we’re communicating through have changed.  How so?  Check out more insights here.

Building a Brochure that Will Sell

There’s some discussion in the marketing universe that debates whether or not companies even need brochures in today’s marketplace. The short and sweet answer, in our experience, is yes. A good brochures is just as important and basic a tool as your business card. However, unlike your business card that simply introduces you to an individual, a brochure introduces your entire company.  Think of brochures as your company’s silent salesperson, with your prospects even after your salesperson leaves and a constant reminder of your products and services. Well, that’s what the good ones do. So the question remains: how do you build brochures that will sell? Read more here. 

Google+ +Post ads, A Positive Pair

Does your business have a Google+ page?  Ever consider taking it to the next level?  Fortunately, there’s a new way to utilize Google that is proven to grow your business: +Post ads.

+Post ads are a type of engagement ad (CPE) that is displayed through the Google Display Network.  These advertisements are created from content your brand has already posted, and shared across over 2 million sites in this network.   (Site examples within the network include: Google Finance, Blogger,,, etc.) Check out more information here.

The New 4 P’s

In the time of Mad Men, Jerome McCarthy invented the 4 P’s of Marketing.  I’m pretty sure everyone wanted to be Don Draper back then, when marketers were king!  So that was over 50 years ago, and the age old 4 P’s are still being taught today.  Don’t get me wrong, kids these days should understand product, price, place and promotion; it’s about time, though, for the 4 P’s to evolve to fit today’s market.  It’s 2014, and consumers are king now.  How have the 4 P’s shifted to support this change?  Keep reading to understand the upgraded 4 E’s of Marketing.