Recapping the Week [11.4.13 – 11.8.13]

Social Media Mistakes to Avoid

Anyone can take a pencil to paper and draw something, but not everyone can draw something great. Social media works the same way – it takes time and skill to execute it effectively. It is important to put in the effort to have a quality social media presence. Read more here.

Using Vine to Build Your Brand

Earlier this year, we first talked about Vine and how it would face competition from Instragram’s new video feature. Well I have good news my friends – Vine has not only survived, but it is thriving. So why should your business care about using Vine? With over 40 million users, it is the fastest growing app of 2013. Read more here.

Looking to Increase Sales? Blog. Why So Scared?

Not too long ago I sat in a restaurant with a co-worker and a representative from a neighboring business. We discussed many items, particularly the affect social media and blogging can have on your business. When we heard that their ownership staff wasn’t sold on the idea, we just had to ask, “How could you not be? Read more here.

Nurturing Leads – Why Conversations Are Important

In the world of lead generation, nurturing prospects is one of the most important elements of the sales process. Why? Think of it this way: Say a guy takes a girl on a date. She has a really good time and a second date is all but confirmed. Suddenly, the guy gets down on one knee and proposes. Of course she is going to say no – she barely knows him! Now, say he gave it some time for the two of them to enter a relationship and fall in love – he proposes and of course she says yes! This is why nurturing prospects is important: you have to build a relationship and not come on strong too early. The fact is that not every prospect will be interested in or able to buy today. That does not mean that they will never be able to. This is where nurturing leads becomes important. Read more here.

Power of Brochures

Want to leave a lasting impression? Consider using brochures! In today’s Marketing Minute, Shannon Miller explains the benefits of brochures. Read more here.