Recapping the Week [11.11.13 – 11.15.13]

Building Relationships – Creatively Approaching Social Media Marketing

Bland. Boring. Impersonal. These are words you never want associated with your business. No matter what kind of company you are, you need to have a personality. How can you develop this personality?  Through social media marketing! Social media marketing allows you not only to get your company’s message out, but it allows you to engage consumers and build relationships with them. Through relationship building, you not only can increase your sales, but you can gain the trust and confidence of consumers – something that is essential for company growth. Read more here.

Instagram – Uploading Yourself To The Top

Unless you’ve been out of touch with reality, you know about Instagram – one of the most popular social networking sites. With no signs of slowing down in sight, your business should think about using Instagram as part of your social media marketing strategy. Why? To build relationships with consumers, of course! With so many consumers on Instagram, it has huge potential to grow your business and raise awareness for your products and services. Read more here.

Blogging – Why You’re Not Wasting Your Time

One of the common objections to blogging from a business perspective is that they feel like it will be a waste of their time. It’s a legitimate concern – many businesses are finding that that they do not have enough time to complete tasks they want done. While many businesses are stretched for time, here are some reasons why investing in blogging is worth your time. Read more here.

Defining Your Target Market

Whether you call it market research or prospecting, learning more about consumers is an essential component of the sales process for any business. Many businesses want to learn more about how to effectively pitch their product or service, but don’t know where to get started. What is the first step of prospecting? Defining your target market. Read more here.

Marketing Minute – Blogging

Blogging can be a great way to increase your business! In today’s Marketing Minute, Social Media Manager Amanda Flower highlights some of the benefits of blogging. Full post here.