Abstrakt Marketing Group Appoints Former Nestle Purina Executive as New Chief Operating Officer
ST. LOUIS, Mo. March 19, 2019 – Abstrakt Marketing Group has hired a new C-level executive: Matt Ronken, who joins as Chief Operating Officer. Ronken joins Abstrakt from Nestle Purina, where he held several leadership positions. In the last 10 years, Ronken’s roles included President and GM of an acquisition (Zuke’s Pet Nutrition, Durango CO), Vice President of Marketing, and Vice President of Purina’s Market Development Organization, focused on external retailer relationship.
As Chief Operating Officer, Ronken will oversee operations for the company as well as strategic initiatives. He will report directly to CEO Scott Scully.
“Matt is an agile leader with a proven record of achieving high levels of operational excellence,” said Jamie Schneider, VP of Human Resources at Abstrakt. “He brings deep experience as a highly successful entrepreneur and executive; with his unique skillset and proficiencies in operations, he will fill a key role on our leadership team.”
Last year, Abstrakt grew by more 24%, with goals of growing another 40% by the end of this year. The company’s leadership team believes Ronken is the right leader to build upon their current momentum with his distinct background of growing companies from early development along with managing at scale.
“I am extremely excited for Matt to join our talented, growth-focused leadership team,” said Scully, CEO, Abstrakt Marketing Group. “Matt’s lifelong experience with all facets of marketing and business growth will be critical to our short- and long-term goals at Abstrakt. His joining the team will provide a fresh perspective in every area of the company, and we expect his contribution to propel us forward.”
Ronken’s impressive career includes leading a department that acted as a liaison between Sales & Marketing, including Portfolio Development, Category Leadership Work, and Shopper Marketing. The early part of Matt’s career was built in the areas of Marketing Research/Analytics, and then he had a 10 year stretch within Purina’s brand management group. His track record is impressive, with experience in all aspects of business growth, from marketing to sales to analytics.
When asked about joining up with the business growth company, Ronken said “I am extremely excited about joining Abstrakt Marketing Group. From the moment I walked in the door, I knew this was the place I wanted to be. They are a leader in their field, with a sustained level of growth over an extended period of time. The investment they make in their culture and people development is quite impressive. I look forward to leveraging my past experiences to help continue the growth momentum.”
Regarding the company’s growth plans, Scully added, “We’re working to make 2019 our best year yet. We are excited to continue our market share growth within the lead generation space to drive business growth for companies all around the country.“
Abstrakt Marketing Group was founded in 2009 and currently serves more than 700 clients nationwide. They offer outbound lead generation services through prospecting and appointment setting, along with inbound services such as SEO, web development, social media, video production and more. In 2018, the company began offering Salesforce consulting and integration as a service.
Ranked on Inc 5000’s Fastest Growing Private Company’s List and in the top five of Entreprenuer Magazine’s Entrepreneur 360 List, rapid growth is part of Abstrakt Marketing Group’s core. Founded in 2009, the company is entering its 10th year of business with no plans to slow down; rather, they’ve set goals for the year that surpass all previous years’ objectives. With a talented and dedicated team that will grow beyond 400 employees this year, Abstrakt is on pace to become the #1 resource for businesses looking to grow.
About Abstrakt Marketing Group
Based in St. Louis, MO, Abstrakt Marketing Group is a business growth agency serving over 700 clients nationwide. With 300+ employees, Abstrakt has grown rapidly since its founding in 2009. Abstrakt is a full-service lead generation company, offering both inbound and outbound solutions for their client partners. For more information, visit abstraktmg.com.