Inbound Lead Generation Services and Solutions

Our inbound lead generation services help users who are already looking for your services find you before they find your competitors.

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How We Generate Inbound Leads For Your Business

Our inbound lead generation program at Abstrakt Marketing Group involves a wide range of marketing efforts all centered around the goal of driving users to your website. With the very best marketing tools and teams, we build your online presence and bring more customers to your business.

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An SEO-focused website is the single most important component to a strong inbound lead generation program. That’s why our team of designers, digital strategists, web developers, and copywriters work to build you a website that not only looks great, but ranks highly in search engines.

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A beautifully designed website is one thing, but to truly be successful, you need an ongoing SEO strategy that involves the regular publication of high-quality content. Our team writes strong SEO for your initial launch and continues to write content for your website after it’s published.

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Videos give you a competitive and show people what makes your business unique. Our video production team can produce a video for any need you may have. Whether your goal is to recruit new employees or tell your company story, we listen to your needs and provide you with high-quality, budget-friendly solutions.

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Our social media strategists is familiar with all social media platforms. As a part of our inbound program, they learn your business inside and out so they can manage your social media channels. We revamp your pages, post regularly, and run paid ads to help you reach target customers.

What Is Inbound Lead Generation?

Inbound lead generation is the creation of relevant content and marketing campaigns that drive website traffic and convert those website visitors to leads. The goal of inbound lead generation is to convert website visitors into qualified leads and eventually into long-term customers for your business.

Marketing has changed significantly over the last decade; and thus, B2B lead generation strategies have adapted. Outbound marketing is still important, but buyers nowadays have much more power over their decision making and purchase process. Your customers are online, and you have to meet them where they are. To stay competitive in your line of work, it is essential to have a strong online presence.

When it comes to lead generation, people typically think of the traditional tactics; develop a list of prospects, make a few phone calls, send out a few emails. But, in today’s digital world, lead generation goes far beyond prospecting, calling, and emailing. 

With a solid digital marketing strategy in place and a strong online presence, you can generate high quality leads without having to push your message out to your target audience. Unlike outbound lead generation where you push your message out, inbound lead generation brings potential customers who are already interested in your product or service directly to you.

How Can Digital Lead Generation Benefit My Business?

Inbound lead generation could be the secret weapon you’ve been needing to increase conversion rates and grow your business. If you’re only using outbound tactics to generate leads, you’re forgetting about a huge group of people—those who are online searching for the products and services you offer. When weighing your options between inbound and outbound lead generation, we typically recommend both for the best results and fastest growth. There are several benefits of an inbound lead generation program, including:

  • Inbound leads are already interested in buying. Inbound leads find your website on their own; they are already looking for what you offer. Whether they clicked on a social media post or a result in a search engine, inbound leads are already interested in buying—you just have to sell them on working with you.
  • The sales cycle is shorter for inbound. Since inbound leads are already looking for the product or service you offer, the sales cycle is much shorter. Unlike outbound marketing where you have to nurture leads and wait until they’re ready to buy, with inbound marketing, you can close a sale pretty quickly. As long as you make the potential customer feel confident enough to work with you, you’ve got yourself a deal.
  • Continuously reap the rewards of your inbound efforts. Outbound lead generation requires continuous efforts. You have to keep prospecting, calling, and emailing to close new deals. However, if you are creating valuable content with an inbound strategy, you can reap the rewards long after the content is published. A user could find a blog you wrote years ago simply because of a search they made. And, after finding that blog, they may decide to work with you.

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Developing a Unique Digital Marketing Strategy For Lead Generation

Social media services and video production are additional ways to drive traffic to your website, but the first step in having a solid inbound lead generation strategy is to develop a website. When you sign on for our inbound services, here’s what you can expect:

Website Services: What to Expect

We start by building a website for you. There are many steps in this process because we want to showcase your business in the best light for anyone who is searching for the services you offer online.

Here is what you can expect when you build a website with Abstrakt: 

  • Our digital strategy team gets to work. When you sign on for a website, you’ll frequently be on kickoff calls with your project manager. During that time, our digital strategy team is working in the background to map out your website. They are developing a sitemap, performing keyword research, and getting everything in place for the structure of your website.
  • Our web designers get to work. Web designers will also work in the background to start creating the look and feel of your website. Not only will they build a beautiful website that shows your brand identity, they also make it easy for users to navigate.
  • Our copywriters get to work. Using the keyword research from the digital strategy team, our copywriters write SEO-focused content for every page on your website so that you can rank for the different services that you offer.
  • Post website launch. After your website is launched, we will monitor performance and make improvements as we see fit. Our copywriters will also write ongoing content every month such as blogs and news pieces to keep your website high in search engine rankings.

Social Media: What to Expect

Once you have a great website built, you can start looking at other digital marketing services to help your inbound strategy such as social media. Having a great Facebook, Instagram, and LinkedIn profile can help you tremendously in driving leads for your business. Through LinkedIn messaging and frequent posting on Facebook and Instagram, we can help connect you with the right leads who are the best fit for your business.

Video Production: What to Expect

Video can help you unleash your true potential and drive more traffic to your website than written posts. In fact, in B2B marketing campaigns in 2015, social video generated 1200% more shares than text and images combined. Our video team can produce high-quality videos that provide users with share-worthy content that will drive more traffic to your website.

At the end of the day, when you partner with Abstrakt for inbound services, you can expect business growth.

Ready to Give Your B2B Lead Generation Strategy a Boost With Inbound?

If your lead generation efforts only encompass outbound activity like calling and emailing, you should consider what inbound lead generation could do for your business. With a professionally designed website, SEO-driven content, and a team of marketing experts on your side, you’d be amazed at what your business can achieve. Interested in learning more? Contact the team at Abstrakt Marketing Group today!

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