Professional IT Lead Generation Services

Generating qualified IT sales leads for your organization has never been easier with our IT lead generation services.

IT Lead Generation Strategies We Use to Accelerate Your Growth

To consistently generate qualified leads for your organization, you need the right strategies in place. Great B2B lead generation strategies include a mix of both outbound and inbound marketing. With this approach, you can be sure that your pipeline will always be filled with high quality leads so that you can achieve your revenue and growth goals.

If you’re looking for qualified sales opportunities for your IT company, you’ve come to the right place. At Abstrakt Marketing Group, IT lead generation is one of our specialties. Our marketing and sales teams know IT as if it were their own profession. Through a combination of inbound and outbound marketing strategies, we convert potential customers into happy clients for your business.

Here’s what we can do to help you grow:

  1. Reach decision-makers and IT buyers across various industries.
  2. Develop leads into sales-ready opportunities.
  3. Connect with more high-quality leads and close deals faster.

Inbound Marketing Strategies

Inbound marketing helps customers who are already looking for what you offer find you on the web. Put yourself ahead of competitors and make sure you stay top of mind with inbound marketing tactics.

Here’s how we help you attract new customers to your website:

  • Website Development—First, we build you a conversion-focused website. This will help customers find you more easily when they search for your services.
  • SEO Services—If you want to continue ranking highly in search engines, you need to continuously optimize. Our digital strategy team does this for you so you don’t have to worry.
  • Educational Content—If you want to look like a thought leader in your industry, you need to push out high-quality content on a regular basis. When we say our writers are experts on all things IT, we mean it. We produce quality content for your website every month while also improving existing content on your site.
  • Social Media Marketing—There’s a good chance many of your potential customers are on social media. If you aren’t using social channels to your advantage, look to our team of experts. We’ll optimize your business pages and make sure posts go out every day.
  • Video Marketing—Enhance your inbound marketing efforts with professional videos that tell your brand story. Show buyers why they should work with you.
b2b marketing agency

Ready to Grow Your Business?

Ready to Grow Your Business?

Ready to Grow Your Business?

Outbound Marketing Strategies

A truly comprehensive lead generation solution also includes outbound marketing tactics. While marketing campaigns and website optimization is important, comprehensive market research and external prospecting is equally powerful.

Benefits of outbound marketing:

  • Target the exact types of customers you want
  • You won’t waste time with leads who aren’t the right fit for your business

The outbound services we can offer your business include the following:

  • List building—Point your efforts towards the exact types of customers you want. We’ll do our research and develop a list of leads who are the right fit for your business.
  • Outbound phone calls—We use our expertise to speak intelligently to your IT services while on the phone with potential customers. Our process includes the right amount of touchpoints to ensure.
  • Outbound emails—We use marketing automation tools to send out emails to prospects at the right times. Professional writers craft your emails, and a proven process determines when they get sent out. This will help you stay top of mind with your potential customers.
  • Marketing collateral—We give your emails a boost with professionally designed brochures, sell sheets, case studies, and more.
sales team and marketing teams working together in cubicles

You Handle the Technology, We’ll Handle the Lead Generation

Whether you provide cybersecurity services or you’re an IT consulting company, we have the knowledge and experience to grow your business. Our experts can find your target audience and use the right messaging to increase conversion rates and boost revenue for your business.

We offer lead generation for the following types of IT companies:

salesforce consulting partner

We target the right industries:

  • Banking and Finance
  • Risk and Compliance
  • Healthcare
  • Online Retail
  • Education
  • Hospitality
  • Manufacturing

And the right decision-makers:

  • Chief Information Officers (CIOs)
  • Chief Technology Officers (CTOs)
  • Senior VPs for Information Systems
  • IT Director
  • IT Administrators
  • Other Top IT Executives and Managers

If you’re interested in what a lead generation program could look like for your business, contact our experts today.

Ready to Grow
Your Business?