IT Case Study
Turning a bad sales model into an effective lead generation solution for a growing technology consulting firm
Turning a bad sales model into an effective lead generation solution for a growing technology consulting firm
“Building a consistent sales pipeline allowed us to generate more total revenue as a company. That, in turn allowed us to hire more talented engineers and provide them with better resources to perform their jobs. This led to higher overall customer satisfaction levels with our existing customers. Better satisfaction led to more direct sales leads from referrals, which led to even more opportunities. Finally, having more opportunities and revenue allowed us to be more particular about the type of customer that we brought on board, which allowed us to build a better, more profitable customer base. So, as you can see, the entire process has a dramatic domino effect. Each component helps to build on the next, and when done correctly, the end results are very profitable.”
Travis Williams, Vice President of Sales
Abstrakt’s B2B lead generation solution, Pipeline Outbound, helps with the biggest problem most MSPs face while growing their businesses—building and maintaining a consistent sales pipeline. With our solution, you can keep your sales pipeline filled with qualified sales lead and grow your business all for less than the cost of a single. full-time salesperson. To learn more about what an IT lead generation program would look like for your business, contact Abstrakt Marketing Group today.