Lead Generation for Managed Service Providers

Watch to learn how Abstrakt helps IT companies achieve their business growth objectives.

Sales people are short of time, so after a few failed attempts at appointment setting, even valuable leads can get rejected. However, when Abstrakt scheduled these face-to-face meetings, we make sure valuable opportunities are not lost or wasted. We use our years of experience in technology sales and IT lead generation to ensure that we make the right appointments for you and generate the best sales opportunities.

Key benefits of using our IT lead generation services:

  • Provide your sales team with highly qualified, ‘sales-ready’ leads.
  • Provide your sales team with more time to follow up real business opportunities, rather than qualifying leads!
  • Design highly focused key account targeting campaigns to break open new business in your chosen verticals, geo’s or even specific organizations.
  • Protect your credibility. Our expertise and focus in the technology industry ensures you engage potential prospects with the right messages in the right way. You can entrust your reputation and success to our experienced sales professionals.


The Client

Transparent Solutions is a full-service IT Consulting and Managed Services Provider out of Vancouver, Canada. For over two decades Transparent Solutions has been offering state of the art IT Solutions to support local businesses. With offerings covering the full spectrum of IT support, the goal for their clients has always been less downtime, fewer disruptions, more productivity and an increased return from technology.

The Challenge

With a client base spanning multiple industries, this client created a strong foundation to expand their business. Wanting to grow beyond their current client’s referral network, the client needed a company that knew their industry and could get them in front of more qualified opportunities. The client realized that the resources required to hire an inside sales team to prospect would be too demanding on their growing company.

The Solution

In December 2012 the client partnered with Abstrakt to handle outbound sales prospecting and sales pipeline management. Abstrakt’s Pipeline solution encompassed all of the same benefits that the client would have received with an inside sales team, without all the headaches of managing one. Abstrakt utilized the phone, email and marketing collateral to nurture prospects with a strategic, proven approach. As needs surfaced in the market, Abstrakt secured day, date and time sales appointments for the client to meet prospects and have the opportunity to win new business. By partnering with Abstrakt the client was allowed to focus not on prospecting, but service delivery and the ability to interface with qualified organizations that were a good fit.

The Results

Since implementing Pipeline, the client has seen their client base grow and are even finding new companies outside of their referral network who are interested in their services. Abstrakt has averaged 5 new appointments per month since the implementing of Pipeline and the client reports that over 15% of their appointments are going to proposal. The client has seen more than 8 new managed service clients and an estimated $40,000 per month in recurring revenue as a direct result of relationships initiated from the Pipeline process. With the planned expansion of the client’s partnership with Abstrakt in 2015, the team is looking forward to another successful year.