Material Handling Case Study

Setting appointments and helping a forklift dealer get maintenance contracts and acquire new forklift sales

Forklift moving boxes

About the Client

Since 1952 New England Industrial has been a UniCarriers, factoryowned, full-service forklift dealership. It is known for its dedication to customers’ uptime, which has been essential in supporting companies toward growth and productivity. New England Industrial Truck brings the latest material handling innovations to its customers and is an established name in forklift sales, rentals, service, parts and driver training.

Partner Testimonial

At first, I found the process confusing, but after talking with my Account Manager, I was impressed with the technology Abstrakt has put in place to have transparency with the incoming leads. I feel very good and I’m confident about the quality of the leads coming in my pipeline.

Two men working on lifting a large box with a crane

The Problem

New England Industrial Truck began its partnership with Abstrakt in June 2018. The company signed on after learning most of its sales were coming in through referrals. This was great for the business, but it was lacking the volume.

The Solution

Abstrakt provided: New England Industrial Truck decided on Abstrakt’s full Outbound Program. The company’s goal was to ramp up activity and focus on new/used forklift sales. The Abstrakt team began making 500 dials per month and getting an average of eight appointments per month.

The Results

Since the partnership began, Abstrakt’s team was able to get service on two units, three planned maintenance contracts and four new forklift sales!

Explore What Material Handling Lead Generation

Could Do for Your Business

No matter what type of material handling you do, Abstrakt’s B2B lead generation solution can help. With our solution, we make dials and close sales so you can focus on what you know best—your business. Keep your sales pipeline filled with leads and grow your business for less than the cost of a single full-time employee. To learn more about our Material Handling Lead Generation program, contact Abstrakt Marketing Group today.

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