Lead Generation for LED Companies

Abstrakt helps your B2B LED company get more leads and contracts by identifying potential customers within your market area. We contact and set appointments with decision makers from various commercial facilities that meet your specific qualifications.

We provide both inbound and outbound lead generation services for LED lighting companies all over the country, but we exclusively partner with only one company in each market. Our expertise in the LED industry enables us to identify and use the most efficient lead generation tools and vehicles to find the best LED leads.

Our outbound services consist of appointment setting for you with pre-qualified prospects so you get quality face-to-face meetings with target clients who are sales-ready. Our inbound services include a comprehensive package of digital marketing tactics, including SEO, content management, social media and web development.

You know light emitting diodes, incandescent bulbs and white light. We know LED lead generation. Together, we’ll get your business in front of top-quality, sales-ready leads.

FEATURED CLIENT SUCCESS STORY

The Client

A Colorado-based supplier and manufacturer of energy-efficient LED lighting solutions for North American markets, focusing on providing the latest high performance LED lamps to municipalities and commercial/industrial customers. Switching to LED lamps will dramatically reduce energy consumption and lighting maintenance costs compared to using incandescent and fluorescent lamps. They offer a broad range of LED lighting products to meet the needs of practically any lighting requirement.

The Challenge

Like their competitors, the client was faced with the challenge of reaching new prospects while nurturing the prospects they already had in their sales pipeline. The prospecting activities that their salespeople were able to engage in internally just weren’t reaching broad enough. The client had a specific message they wanted to deliver to their prospects and were unsure if an outsourced solution would be able to learn that message quickly or deliver the results they wanted. However, knowing their sales funnel needed to continually have new leads entering it in order to meet their aggressive revenue goals, they turned to Abstrakt to help set appointments for the company’s sales consultants.

The Solution

The client partnered with Abstrakt Marketing Group to achieve several goals, all of which centered on attracting the attention of decision-making executives, director level and above. Recognizing that the client had various targets– building owners, property management groups, and facility directors –Abstrakt developed targeted messages for the different title paths and worked with the client on calling and objection handling scenarios. As the Pipeline program got underway, Abstrakt was proactive in uncovering opportunities and looking for trends in the calling data that could strengthen the effort.

The Results

Eight months into the partnership, the client has $245,000 in closed business and $466,000 worth of additional proposals in their pipeline. They credit the program’s success to Abstrakt’s high-quality Partner Sales Representatives and management staff. “Abstrakt’s proficiency in understanding our message, product, and industry fast-tracked us to discovering genuine sales opportunities that have converted into successful won projects and has grown our revenue with a significant ROI”.

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