HVAC Case Study
Contacting decision-making executives to grow a local HVAC company’s sales pipeline
Our partner is a third generation family-owned business that started with nothing more than hard work and a passion for serving others. Their mission is to provide their customers with superior workmanship and outstanding customer service through honesty and integrity.
“We did not have any presence, and now we do. Abstrakt is on top of it and looking out for us. I trust that.”
In a digital world, a strong online presence is a must for businesses looking to grow. This is oftentimes the best way for prospects to find your business and learn about your products or services. Our partner realized the importance of an online presence and saw it as an opportunity to grow their business. Realizing that not everyone in their market had knowledge of what set them apart, they looked for a way to distinguish themselves in the crowded online marketplace.
Our Partner looked to Abstrakt Marketing Group’s Pipeline Inbound team to develop, deploy, and manage a digital strategy that would rank their website high and keep their brand top-of-mind for prospects. Early on, it was a priority to grow their keyword rankings to best capitalize on the online searches happening within their market. Abstrakt optimized and refreshed the client’s existing website to be up-to-date following design and UX/UI best practices. Our partner maintains an offensive approach to stay ahead of their competitors with superior website mobility.
Since partnering with Abstrakt in October 2018 for digital strategy and website optimizations, the parner has grown rankings from 59 keywords to over 550 keywords. The increase in traffic and organic leads has made a huge difference for their business, and they are continuing to see growth every single day with continued website optimization and publication of ongoing content.
Many HVAC companies have no problem growing locally through word of mouth and good referrals; however, this is often times not enough to sustain business. There is a ton of opportunity for new sales, and Abstrakt can help your HVAC business by looking into that untapped potential. Abstrakt’s B2B lead generation solution, Pipeline Outbound, helps you fill your sales pipeline with qualified leads and grow your business for less than the cost of one full-time salesperson. To learn more about what an HVAC lead generation program would look like for your business, contact Abstrakt Marketing Group today.