How To Get Clients for Your Security Company

You already have the equipment, reflexes, and vigilance to keep businesses safe. Now you need to grow your customer base. Abstrakt ensures you’re in the right place at the right time for potential clients with our commercial security leads.

Abstrakt Generates Actionable Security Guard Service Leads

You have the equipment and personnel to guard vulnerable properties. You’re ready to get out there and do what you do best—protect your clients’ assets and workforce from harm. Finding and securing clients who value your talents can be more difficult than you think. Abstrakt’s sales team devises effective marketing strategies to get you in front of more potential clients.

We know how to sell security services. We prospect and nurture leads, selling your security business through a combination of innovative inbound and outbound lead generation techniques. Our dedicated network of sales reps, copywriters, account managers, and marketing specialists magnifies your presence in the security industry. By the time you meet with a lead, they know your security solutions are high quality.

And the best part? With Abstrakt on your side, you never have to keep an in-house sales team on payroll. Access to our people, solutions, and infrastructure costs less than hiring one full-time employee. Our B2B security lead generation services come at a value and quality that’s impossible to outclass.

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How We Generate Commercial Security Leads

Abstrakt provides visibility, structure, and a predictable sales pipeline. When you work with us, you have a dedicated account manager who stops at nothing to establish your marketing strategy and bring you commercial security leads. You can rest assured any contacts we deliver to you have been vetted and nurtured. We’re determined to set quality appointments for your security business.

There’s more to our practice than handing you a list of phone numbers—our outbound program builds a sales pipeline that ensures people enter every stage of the sales cycle. We set a consistent number of new monthly sales meetings and forecast your growth.

With Abstrakt, you never wonder when a client will appear and ask about your security solutions. We’re an outsourced service provider that presents your interests to potential customers. Our team reinforces your sales pipeline through a careful process of database building, prospect identification and qualification, lead nurturing, and face-to-face appointment setting. We persuade the world that your security solutions are unmatched and put you in contact with the right targets.

Outbound Lead Generation for Security Companies

The most effective way to generate revenue for your security business is to get in front of potential customers who are actively searching for a new provider. Knowing when prospects are in the market and having the visibility and reach to negotiate a contract with them is no simple feat. You need the resources, passion, and patience to turn those leads into long-term clientele.

Abstrakt appointment setters specialize in identifying key decision-makers within a company and discovering break-in points we can exploit to get you in a room with a lead. Our team uncovers potential clients’ concerns and pain points with their current home security contractor or security guard company. Many businesses periodically open security contracts—if a contract opens up for rebidding, we hear about it and do the legwork to ensure you’re a top candidate.

To set appointments with potential leads, we use an ironclad four-step strategy:

Close up view of people working on security files


To cleanse is to ensure the contacts we make on your behalf are worth pursuing. Appointment setters confirm decision-makers, verify contact information, and collect critical sales data. After the data is gathered and analyzed, we either qualify or disqualify a prospect. If a prospect fails to meet your requirements, that’s one less false lead you need to waste your time on.


This phase is simple—our goal is to have a fruitful conversation with your prospect. We take the time to feel out a potential lead and discover whether their security operation needs and values align with yours. This step can take place over the phone or through email. If we establish a rapport, we plan for future meetings.


The nurture phase is all about communication. We send potential leads consistent correspondence and relevant content to keep them interested and aware of your security solutions. After that, we continue to develop a meaningful relationship with the prospect. When a security contract opens, thanks to constant positive contact, your business is top of mind.

Schedule Appointments

Once our team has laid the groundwork and a prospect is ready to meet, we set an appointment and send you the materials you need to prepare a spectacular sales pitch. When you meet, the client already knows all about your security business. The prospect likes you—the chemistry is there. You only need to secure the sale.

Ready to Grow Security Company?

Ready to Grow Security Company?

Ready to Grow Security Company?

Abstrakt Search Engine Optimization (SEO) Services Drive Lead Generation for Security Companies

Outbound leads aren’t the only way to drive interest in your security services. If you ask an Abstrakt expert how to get clients for your security company, they’ll say you need a combination of leads generated by our pipeline outbound and inbound programs. While you have sales representatives reaching out and making calls on your behalf, you can also have a website attracting high-quality traffic and transforming those visitors into customers.

Having both an inbound and outbound lead generation strategy in place ensures you’re pursuing prospects every way you can. A website structured to attract qualified prospects answers questions about your service and organically leads the visitor through all the content you’ve published. Anyone who visits your website is already interested in your security services. All you need to do is effectively communicate who you are and how your approach to security is different.

Abstrakt supports your inbound endeavors with excellent SEO strategy, website design, and content creation. We maintain your online presence so that you always receive hot new leads to follow. Are you ready to take your security business to the next level? Read on and discover what makes our SEO services so robust.

Website Design and Development

You can generate countless commercial security leads by building and monitoring a website. Creating content-rich and easy-to-navigate sites demands the efforts of an entire team of designers and marketing strategists. Abstrakt builds websites that improve your keyword ranking and drive traffic. We bolster your site with sound sitemap structure, keyword research, and compelling content that answers questions.

Content Strategy

Developing relevant content to drive interest in your security business can be a challenge. Abstrakt copywriters support your website with high-quality blogs and service pages that enrich readers and perform well in search engines. Our ongoing blog content and page refreshes keep your information updated and position you as an expert in the security industry.

Local SEO Solutions and Strategy

If you’re interested in driving local security guard service leads, we can help. Local SEO ensures you’re the leading authority in security operations in your town. We build your online presence by optimizing your content, tracking your Google My Business engagement, and creating, managing, and reporting on 65 key local business directories.

Sales Collateral Supports Your Commercial Security Lead Generation Strategies

If you want to earn new prospects and grow your business, people need to understand who you are, what you do, and how you do it. There are thousands of security service providers out there—how do you stand apart? Abstrakt tells your story. Our sales collateral defines your security business with specificity and consistency.

Marketing collateral is endlessly valuable. Potential clients keep the case studies and infographics you send and refer to them when they need a reminder you have the best security solutions around. Furthermore, a salesperson who has access to marketing collateral can use the material to strengthen their sales pitch. Having a brochure in a pinch could make the difference between nailing a proposal or missing the mark.

Your marketing assets must be well-designed and digestible. We understand that your expertise is in security operations, not professional writing or graphic design. The sales collateral we produce for you defines your services in terms that every prospect can understand. When you don’t have to strain to explain your services, you can focus on selling security.

Abstrakt builds you the following collateral:

  • Sell sheets
  • Pitch decks
  • Infographics
  • Case studies
  • Promotional videos
  • Corporate brochures
  • Business cards and letterheads
  • Social covers
Marketing Collateral Climate Care B2B Sell Sheets

The Abstrakt Lead Generation Advantage

What Makes Us Different



Because of our explosive growth and career opportunities, we have been able to attract the very best in the B2B lead generation space. That means you will have an A-Player working with your business to help you grow.



We have been doing this for 10 years now. We are happy to have partners in every state in the U.S., and we are constantly developing innovative strategies within your industry.



When we work with you, we don’t work with anyone else in your market. We are in the trenches helping grow your market share and sales. How could we do the same thing for your competitors?



When you invest in us, we invest in you. You’ll have an activity or lead guarantee, and if we don’t hit it, we’ll work for free until we do.


All-In One Solution

We do everything you need to grow your business, all under one roof.

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