B2B Lead Generation for Manufacturers and Distribution Companies
You make great products. We find buyers to sell them to. As an Abstrakt partner, it’s that easy.
Manufacturing and Distribution Lead Generation
We Turn Prospects Into Buyers
As a manufacturer or distributor, you need businesses and consumers to buy your products. If they don’t, you’ll end up with a warehouse full of dusty pallets and an empty bank account. However, securing a steady stream of buyers is easier said than done, especially if you take a laid-back sales approach. It takes a dedicated team of sales reps and an array of lead generation strategies to generate consistent, year-round leads.
If you don’t have a crew of experienced sales employees on your payroll, you don’t have to spend six figures on hiring them—you can become an Abstrakt partner for a fraction of the price. For the past decade, we’ve been mastering the art of B2B lead generation and causing predictable growth for our clients. We use innovative inbound and outbound lead generation tactics to capture your top prospects and turn them into revenue opportunities for your business.
How do we ensure that you gain the most market share in your area? We form exclusive partnerships with manufacturing and distribution clients throughout the country, and we never double dip in the same market. Our top priority is helping your business grow, and we do everything we can to make that happen.
B2B Appointment Setting
for Manufacturing Companies
Your future buyers are out there, but it’s not easy to find them. You have to know exactly who you’re looking for and catch them at the right moment—otherwise, you’ll miss the short window when your retail or distribution lead is between providers. To sign a purchasing contract with a new client, you might have to wait months before they’re ready to switch distributors or stock a new product. If you want to grow your business, you have to be willing to play the long game.
As an Abstrakt B2B appointment setting partner, you don’t have to worry about finding leads at the right time and convincing them that your products are worth buying. We handle the tricky first steps of the sales cycle and let you tackle the fun part: closing the deal. Using our strategic four-step appointment setting process, we get in front of as many potential customers as possible, move the best opportunities into our sales pipeline, and maintain consistent communication to ensure every qualified lead stays in the running.
The Simple Solution
We have years of experience working with Manufacturing companies to generate leads. Let’s talk about how we can help your business.
Our 4-Step B2B Appointment Setting Process:
01
Cleansing
If you’re going to spend months nurturing a lead, you need to make sure that they’re worth your time. Lead cleansing helps us identify prospects that can’t meet your minimum purchasing requirements and remove them from our pipeline.
02
Introduce
Our first conversation with a lead shapes our future relationship with them. We strive to develop a rapport and make a lasting impact during every introductory phone call or email.
03
Nurturing
To keep leads in your pipeline until they’re ready to buy, you need to nurture them with consistent communication and relevant sales materials. When it’s time to purchase new products, they’ll think of you first.
04
Scheduling
Before you can turn a lead into a customer, you have to deliver a stellar sales pitch. We set appointments with your ideal opportunities and give you the tools you need to close the deal.
Ready to Grow Your Business?
Ready to Grow Your Business?
Ready to Grow Your Business?
Marketing Services for Manufacturing Companies
Outbound B2B appointment setting is an excellent way to find prospects and turn them into customers, but it isn’t the only way to generate leads. By overhauling your website, social media profiles, and overall digital presence, you can attract qualified leads and prompt them to reach out to you. Because inbound leads use information you provide to determine your eligibility as a provider, they typically fit your target audience and present an ideal opportunity for your business.
Ready to overhaul your digital presence and start creating conversions? Our exclusive manufacturing partners have access to an entire team of marketing experts who use established inbound lead generation strategies to grow your business.
When your potential buyers are ready to stock a new product, they don’t wait for a salesperson to call them. Instead, leads search the web for top manufacturers and distributors in their area. If your site pops up in the search results and entices a lead to click into it, you’re one step closer to your next deal.
At Abstrakt, we build custom sites that turn visitors into buyers. During the website design and development process, we collaborate with our manufacturing partners to create a site that fits their brand, shares key information about their business, and compels users to get in touch.
Your custom website won’t show up in search results unless you weave search engine optimization (SEO) into every page. If you use high-volume keywords, frequent internal links, and a user-friendly sitemap, you’ll substantially increase the visibility of your web pages and blog posts.
Before we start crafting a site page or blog post, our digital strategists research top keywords and provide link suggestions. Our copywriters use SEO information to write copy that impresses potential buyers and ranks highly in search engine results.
You might not think that your potential buyers are scrolling through Facebook to find their next manufacturing partner, but they are. Social media is an often overlooked lead generation strategy that can have a substantial impact on sales. By creating profiles and posting targeted content, you can reel in more leads than ever before.
If you don’t know how to approach your social media strategy, Abstrakt can help. Our social media strategists optimize your profiles on the top B2B marketing platforms, post lead-generating content and ads, and use metrics to improve your conversion rates.
When your potential buyers are ready to stock a new product, they don’t wait for a salesperson to call them. Instead, leads search the web for top manufacturers and distributors in their area. If your site pops up in the search results and entices a lead to click into it, you’re one step closer to your next deal.
At Abstrakt, we build custom sites that turn visitors into buyers. During the website design and development process, we collaborate with our manufacturing partners to create a site that fits their brand, shares key information about their business, and compels users to get in touch.
Support Your Sales Efforts With Manufacturing Marketing Collateral
In B2B lead generation, you have to use your time wisely. You might only have a few minutes to capture a lead’s attention on the phone, which isn’t enough time to explain every differentiating factor or available product. While you can’t create more time, you can make the most of it by adding marketing collateral to your lead generation program.
Different types of marketing collateral fit into every step of the sales cycle. Want to give a lead more information about your company after an introductory call? Email them your corporate brochure. Need to keep a potential customer interested during the nurturing stage? Send them a case study. You can even use marketing collateral to flesh out your website and improve your credibility.
Each month, our creative team works with manufacturing outbound lead generation partners to produce the marketing collateral that they need most. If you cycle products in and out each season, we can highlight your current offerings with expertly designed sell sheets. No matter what type of marketing collateral you need, we combine custom graphics and copy to produce exceptional finished products.
Our marketing collateral options include:
- Sales pitch decks
- Corporate brochures
- Social covers
- Sell sheets
- Business cards and letterheads
- Videos
- Case studies
- Infographics
- Trade show pop-ups
We’re Manufacturing Lead Generation Experts
Interested in learning more? Check out these resources!
Ready to Grow
Your Business?
