Web design is all about attracting visitors or prospects and converting them into customers. This can become a more difficult task, however, with common myths floating around as facts and vice versa. Learning the truth will help your company save time, money and effort. Find out if your knowledge of web design is fact or fiction:
FICTION: Build it, and you’re done!
Successful web development takes time. There’s a common mindset in which companies believe the most difficult part of web development is building the site. While a lot of work does go into this part of the process, maintaining the site involves a lot more than what meets the eye.
Once a user has arrived at the site, the design and build are important. However, you cannot get users there without the right content and rank on search engines. This means constantly creating new content and refreshing the old is crucial for your website. SEO should be continuously fine-tuned to ensure a steady flow of new traffic to your site.
For web development, there is no start, middle or end. Your site should be an ongoing process, with evolving design and updated content. Most companies redesign their site every two to three years in order to ensure their site is keeping up with industry standards and functioning in the best way possible.
FACT: You get what you pay for.
Sure, there are platforms on which to build a site for free or at a cheap rate. However, if you want your site to rank high in search, look professional and represent your brand, it’s a good idea to make the investment in a quality site.
An exceptional site requires the following expertise:
- Copywriter for great content
- Digital strategist for analytics and tracking
- Designer to maintain the look and branding
There are a lot more time and resources needed to build and maintain a revenue-generating website. With that being said, some companies spend $60,000 on a one-time build of a site – which is absurd. A company that will build and continuously upkeep your site post-production will be more valuable in the long run.
FICTION: You must like your website.
While you shouldn’t necessarily despise your site, you don’t have to love it. Your site is created for your audience’s tastes, not yours. Surveys given to active and current customers can be helpful assets in determining what your prospective customers would like to see on your site.
Ask about preferences for these elements:
- Style and size of text
- Presentation of information
- Style of images
This goes hand-in-hand with the myth that bold text, stock images and bright colors are essentials to your site’s design. If your users are not interested in those visual elements, you shouldn’t feel forced to utilize them. Being distracted by visual design that is unappealing to your customers will inhibit them from finding the information they’re looking for – thus resulting in them leaving your site and going elsewhere.
FACT: Your website should work on all devices, not just yours.
“One-size-fits-all” doesn’t work anymore. Today, there are is such a variety and abundance of devices and screen sizes that it’s impossible to just assume every user will be viewing your site on the same desktop screen. Factors such as fluid image sizing, responsive text wrap and site load speed should be considered when building your site.
It can even be argued that responsive design is the most important feature on your site. If a customer is visiting your site looking for information, and they return later on a different device but cannot find that same information, you run the risk that that user will leave your site and take their business elsewhere. Every website, regardless of that site’s goals or the audience that it serves, will benefit from a display that functions well regardless of the device or screen size.
FICTION: Your site needs breathtaking design.
Having a distinct, well-designed website is a huge benefit for your business. However, if all those bells and whistles are getting in the way of your user’s experience, it’s time to tone them down a bit. The design of your website should be done in such a way that enables them to navigate quickly and easily while helping them accomplish what they came to your site to do. Simply designed websites can present the primary message and effectively walk a user through your site, resulting in more conversion and lower bounce rates.
Audit your site. A comprehensive website audit works for your advantage – your site will continue growing, ultimately increasing your ROI. Website audit solutions provide everything you need to know about monitoring and maintaining your website. Conducting a site audit can help determine what next steps you should be taking for your site. Whether it’s just revamping some content to boost SEO or a major site renovation, we can help!