Which Type of Video Drives the Most Leads?

There is no doubt that video is an essential asset for today’s businesses. It can convey information in a fast, interesting manner, which is ideal for most viewers’ low attention spans. There are a variety of videos available to help drive leads, but which one is the best? Take a look at these four to find out!

Promotional

What is it?

Promotional video show off your brand. While this introduction is a great place to give information, it’s also a place for an in-depth profile of your company’s culture, beliefs and values.

How long are they?

If shown on the web, promotional videos should not exceed 2 minutes.

How does it help drive leads?

The emotional connection made from this video helps viewers relate to your message. Promotional videos convince your audience to visit your company’s website or social media to find more information, without overwhelming them. By forming that connection, it peaks viewers’ curiosity into taking that next step.

Webinar

What is it?

Webinars are live or recorded seminars to connect with a wide online audience while promoting a business. Think of it as a professional video chat that allows anyone to tune in and watch.  Hosts can show themselves speaking, switch to their computer screens for slideshows or demonstrations, and even invite guests from other locations to co-host the webinar with them.

How long are they?

The average webinar lasts about 45 minutes, but some presentations are 60 minutes or longer. Speakers typically present for 30 minutes then leave 10-15 minutes at the end to answer audience questions.

How does it help drive leads?

Webinars provide a more intimate method of educating an audience on your company. Whether it’s a lecture, lesson or promotional presentation, an online seminar can be very effective in proving your company’s expertise and credibility. Potential customers who view it will notice this and hopefully engage with your business to become a hot lead.

Product Demo

What is it?

A product demo is exactly what it sounds like: a video demonstration of how a product works. Video can be used to show all angles of the product and how its made. This is especially helpful if the customer cannot get their hands on your product in person. Visually highlighting a product’s benefits gives customers a clear understanding of why they should purchase it.

How long are they?

Product demos should be kept relatively short: about 1-2 minutes.

How does it help drive leads?

Product demo videos can show features that may go unnoticed to the customer at first. Though it may not be significant, the minor details can give you an edge on competitors, all while showing off your personality and dedicated customer service through the video. Customers can see how your product can meet their needs, which is always an effective strategy for driving leads and making sales.

 

Case Study

What is it?

Case studies tell the story of a customer’s experience with a company. Rather than you telling your potential customers how great you are, these videos allow your existing satisfied customers to do the talking. Case studies help the audience identify with the customer and builds credibility for the business.

How long are they?

Case studies are typically 3-5 minutes long.

How does it help drive leads?

This type of video makes a clear yet non-intrusive argument as to why a potential lead should do business with your company. With testimonial from a third party, viewers see the claims as more authentic and are more likely to go further in the sales process.

 

When making any type of video, it’s important to have a clear strategy in mind before going into the production phase. Focus on a few key points rather than trying to cram several into a single video, This will hold your audience’s attention span longer. Videos can be a great asset to your company, as we have found here at Abstrakt! See what we’ve created here.