There is an ongoing battle on whether social media marketing or traditional marketing is better for your business. Depending on what your business is looking to accomplish, you could benefit from using one over the other or even incorporating both into your business strategy.
Traditional Marketing includes examples such as billboards, radio, newspaper, magazines, TV, brochures and much more. Some businesses gravitate more towards traditional because their consumers prefer those mediums, as it’s easy for every generation to digest. The negative part of traditional marketing is that without the right strategy, it can get very costly very quickly and at times is hard to directly pinpoint the return on investment from these initiatives.
Social Media Marketing is newest and fastest growing form of marketing. It provides a high level of visibility using social sites like Facebook, Twitter, Instagram, Google +, YouTube, etc. Social media marketing is a tool that allows you to put the right message in front of the right people locally, regionally and internationally. Social marketing overall allows you to vary your content mix in one place so that your message resonates to a larger demographic and provides a landscape for them to engage with you on these topics. The barrier to entry for social marketing is also much more palatable in regards to cost than traditional marketing. Unlike traditional marketing, your social strategy’s key performance indicators can be measured in real-time so adjustments can be made to messaging, creative and targeting to ensure a greater ROI.
Your business can benefit from using both traditional and social media marketing but it depends on what you are looking for; a more cost-effective strategy or a more measurable one. Some businesses choose to implement one over the other but we think that your business could see more success incorporating a little of both. Visit our inbound lead generation solutions to learn more about how we can help your business grow with traditional marketing and social marketing.