How to Pick a Domain Name

Your company’s website is the face of the business. Just like choosing a name for your company, choosing a domain name can be challenging for several reasons. Between making it simple to spell, easy to find and ensuring it represents your brand, picking one can be overwhelming. However, it doesn’t have to be!

Here are six tips for picking the perfect domain name:

Brand it

  1. Unless you only want one-time visitors on your site, you’ll want to make it easy for them to remember and find again. Your domain name should be unique, so it will stand out in your visitors’ minds, while also representing your brand.

Consider keywords

  1. Trying to force keywords into your domain name can come across as awkward and generic. For example, grocerystore.com uses keywords, yet it could fit any grocery store. Make it easy for visitors to find you, just as grocery store Kroger does with its simple and branded Kroger.com web address.

Avoid numbers, hyphens and doubled letters

  1. Don’t lose traffic just because of typos – avoid numbers, hyphens and doubled letters to make your site easily accessible.

Research it

  1. Before you advance with a name, check its availability on social media sites, as well as any trademarks already registered to the name. To build your brand, it’s ideal to have the same name across your domain and social networks. Tools like Knowem will allow you to check trademarks and over 25 social networks to see if your potential domain name is available. If it’s taken, consider tweaking it so that you can create original social media profiles.

Think long-term

  1. Picking a domain name is a significant component defining your business and brand in the long run. A domain change in the future will cost money and SEO rankings. Don’t corner yourself into a specific niche if you think there’s a possibility your company may expand its services in the future.

Use an appropriate domain name extension

  1. There are plenty of new domain name extensions available today, from the original .com, .net and .org to others such as .expert and .guru. The untraditional extensions can be clever but a .com domain is the most credible domain extension. In school, teachers rarely allow sources from sites ending in anything but .gov and .edu. That thought process applies here too, and users are more trusting of the traditional extensions.

As the first impression your brand makes on the world, your website is an integral part of your business. While using an online generator may be useful in brainstorming, ultimately you’ll want to take the above tips into consideration when choosing a name to optimize its effectiveness.  Choose a domain that makes a great impression on your site visitors, and you’ll be set up for long-term success.