Investing plays a significant role in any business – and that doesn’t mean just playing the stock market. Team members, products and growth are all important investments that companies should be making. It is easy however, for some investment areas to be forgotten, and web development is one of them. The continual and ongoing process that is web development requires investments in time, money and talent in order to create and maintain the best possible website for your business. Check out these seven signs that indicate it’s time to invest in web development:
#1 Decreased Traffic
Traffic = revenue, so less traffic should be a warning sign. Decreased traffic can be caused by a number of factors. Maybe you haven’t been promoting it as aggressively, or maybe your business’s services are seasonal. Regardless of the reason, boosting your traffic is important if you want to see an increase in revenue.
A web development team could increase traffic by looking at these factors:
- On-page SEO
- Long-tail keywords
- Site design
- Loading speed
Since it a drop in traffic could be caused by a multitude of factors, it’s important to first define the cause before implementing solutions. Ask an expert to get started on finding why your site is experiencing decreased traffic!
#2 Increased Bounce Rate
Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website. Google Analytics says a healthy bounce rate is around 50% or less, meaning that over 50% is too high. Achieving that 50% bounce rate means that half of your visitors either stumbled onto your site by accident, or they came, they saw, and they left.
Now, don’t get too worried just yet. Acceptable bounce rates can depend upon the goals of your site. If you’re wanting visitors to fill out a CTA form in order to generate leads, it’s not as big of a deal when they leave your site after doing so. Generally speaking, though, a lower bounce rate is better.
You can use a web development team to improve it with these tactics:
- Add links to more pages within your website in your content
- Go beyond just product pages
- Add links to content everyone will love to your sidebar
- Improve your content
#3 Lack of Engagement
A lack of engagement can be viewed as a lack of interest in your site. An investment into web development is an investment into components that can drive engagement. Here are some ways in which a web development team might achieve this:
- Live chat feature
- Interactive surveys, quizzes, etc
- Consistent content
- Lead generation forms
Having a site that’s user-friendly is the first step towards keeping visitors engaged. A site that is slow or difficult to navigate frustrates visitors and will force them to leave. Producing great content is also important if you want visitors to return to your site with any level of frequency. A web development team will ensure that your visitors remain on your site long enough to decide to act upon your CTA.
#4 Low Sales and Conversion Rates
When your sales dip and your conversion rates from click-throughs are not what they used to be, a red flag should pop up in your mind. This could be caused by call to actions that aren’t converting – or maybe just an overall lack of call to actions. Maybe the value of what you offer isn’t clear, or your pop-ups and offers are too intrusive. Whatever the reason, a team of professionals can help raise those conversion rates and get your sales up again.
“Websites promote you 24/7: No employee will do that.” ― Paul Cookson
#5 Static Content
Take a hard look at your website. What does the content on your site say about your business? Has it been updated recently? Is it relevant? One of the main reasons people move on from your site is simply that they just lose interest. While you may not need an entire web development team for this one, it is important to have it written by a professional who understands digital strategy and can write well. Low-quality content that lacks SEO can hurt your site even more. Keep your content fresh!
#6 Lack of Security
Protecting your information and that of your customers is crucial. Going too long without updating your web development can seriously hurt you in the long run, which is one of the downsides to hiring an agency for a one-time website build.
As time passes, plugins, scripts, and platforms become outdated—making them easy targets for hackers. A qualified web team can identify your site’s weak points and fix them, making your site safer and your visitors more comfortable giving you their basic information.
“A successful website does three things: It attracts the right kinds of visitors. Guides them to the main services or product you offer. Collect Contact details for future ongoing relation.” ― Mohamed Saad
#7 Poor Functionality
Each of these factors should serve as tell-tale signs that you need to invest in web development. Over time, your site will be susceptible to all of these issues – but with the help of a team of professionals, you can rest assured that your site won’t be affected by them. The bottom line of your website should be generating leads and revenue. If it isn’t, for whatever reason, it’s probably time to invest in web development.