Happy December! It’s officially the most wonderful time of the year, especially for businesses. Consumer spending is at its peak during the holiday season, which presents a huge opportunity for your company.
Each holiday carries symbolism that can be seamlessly incorporated into your holiday marketing materials, bringing them in sync with the reader. From your website to your social media channels, there are many opportunities to ramp up your seasonal digital marketing strategy. Below you’ll find 5 steps to boost your social media through the holidays.
- Set goals
Goals are important throughout the entire year, but especially throughout the holiday season. Set weekly engagement, sales and any other objectives. Maybe you’re launching a big product or new service. Set realistic goals. Once you reach them, set bonus goals! Create a content calendar to highlight important dates that are relevant to your business’ success, then build out promotions backward from there to build-up momentum. Planning in a clear and visual way is the first step in setting your strategy up for success.
- Update your site
Next up: your company’s website. Your site should be updated to reflect the season, exciting customers with any special offers you have coming up. Feature graphics, banners and photography that incorporate the holidays. Take a look at your ads and listings – can you give them a seasonal spin?
- Switch up your product photos
Mix up your product photos with some lifestyle photography that shows off the product in an alternative environment, and promote these images through your social and email channels. Using lifestyle photography alongside standard white background product photos allows your customers to imagine themselves using it in a more realistic way.
Seasonal marketing is the time to show why your product or service is the perfect item for this time of year. For example, an automotive company could post about vehicle inspection before beginning a holiday road trip to visit family. Feature photos of a family driving in winter weather next to a typical product photo to convey the reward of safety over just vehicle maintenance.
Popular stock image sites include:
- Create Social Media Only Promotions
Increase social media engagement over the holiday season by offering specials only to those who follow you on social channels. The goal of this is to encourage followers to share and retweet deals, leading to additional followers and brand exposure. Whether it’s free gift wrapping in your store or a special discount on an online purchase, use social media based promotions to your benefit when creating your holiday strategy. Be sure to include links to product pages to optimize these offers.
- Don’t limit yourself to photographs
Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%, according to Content Marketing Institute. Providing the ideal flow of content and supporting graphics, infographics make information enjoyable and easy to read.
The end of the year is a great time for your followers to get to know your brand. Recap progress and successes. New offices, milestones and workshops — show it! Tell the stories of the people behind your company and develop a connection with your audience while using the holiday season to your benefit.
Boosting your social strategy during the holidays is a great way to find leads and close sales. Consumer spending is at its peak right now, so it’s time to use these tips and put your plan into action. Have other holiday tips? Let us know in the comments below!