Social media management is a great way to engage with prospects and current customers. Depending on your industry and target audience, you’ve probably found that current times of day are better for social engagement than others. You might post several times a day on Twitter while on other platforms maybe only a few times per week.
Regardless, coming up with quality content to post daily can be frustrating and difficult. You don’t want to post anything that doesn’t uphold brand standards, but you know that having a steady stream of social posts is important. We’re here to help with that. Below you’ll find 31 social media post ideas to engage your followers every day of the month:
#1 Your Company, Personified
It’s all too common to see brands that show no hint of human life behind its social media accounts. We aren’t saying you need to introduce each of your employees and tell their life story – but it doesn’t hurt to show the faces that keep your business going! Whether it’s a photo of your team at lunch, in their workspace or enjoying a beverage at Friday’s happy hour, your fans will appreciate a glimpse of the energy behind your company’s doors.
We all have that go-to website with resources or tools to learn and solve problems. For example, Canva is a great tool for designing graphics and other creative assets to use with social posts, blogs, etc. Sites like this are great resources to share with your followers, and you can even include some tips on how to use it best.
#3 Work/Life Balance Tip
Balancing work with everything else going on in our lives is a common issue that workers of just about every career path struggle with. Depending on the industry, this can be worsened by schedules that include nights and weekends. Therefore, sharing a tip for balancing it all can be relevant for followers of any social media account!
#4 Industry News
If there are new, exciting things happening in your industry, share them! Those changes will likely impact your customers, and highlighting that you’re aware puts you at the top of your industry.
Is there a certain brand that you swear by? Regardless of your company, we all have brands that we’re proud to use as our products or with our services. For example, we use Salesforce as our CRM software and swear by it for outbound lead generation. Do we get any money out of bragging about how great they are? Nope. Does it help those reading this with their own lead generation efforts? Yup.
Recommend brands you rely on, and maybe – just maybe – they’ll recommend you someday. (We’re ready when you’re ready, Salesforce.)
Who doesn’t love free stuff?! You can use social media to offer customers discounts, free consultations and other deals. Use a colorful graphics to accompany it, and watch your engagement grow!
Use polls to gauge interest, knowledge or whatever else you’d like to know about your audience. Facebook and Twitter offer the option to post polls within their status update posts, whereas Instagram only offers the option on their story feature. Learn how to make a Facebook poll here.
Quotes from industry professionals, entrepreneurs and thought leaders can offer great content for any platform. Post just the quote, add it to a graphic or use it in combination with a thought-provoking question. The options are limitless.
#9 Happy National _______ Day!
Do you celebrate National Chicken Cordon Bleu Day? What about National Garlic Day? Use these ridiculous holidays to spice up your social posts! Use National Day Calendar to plan out posts when days that are relevant for your business pop up.
#10 Caption Contest
Caption contests are a great opportunity to give your audience a chance to be clever or funny. Simply post a photo where some activity is clearly happening, and ask your audience to caption it. Raise the stakes by offering a prize to the best one!
#11 Ask a Question
Asking questions creates a conversation to engage with your audience. Questions can range from industry-specific queries to simple engagement ones. Here are some examples:
- What are three goals you’re working toward this year?
- Which aspect of lead generation is most challenging for your business?
- What’s the top quality you look for in prospective employees?
#12 Free Download
Once again, we all love free stuff. Infographics make learning new information interesting, appealing and maybe even a little fun, for those of us that get excited about design. This free download doesn’t have to just be an infographic, though. Offer eBooks, case studies, white papers, etc. Maybe even offer them all and test which is downloaded the most. With free download offers, you could potentially fill up several days worth of social posts within a month.
#13 Youtube or TedTalk Video
One-third of online activity is spent watching video. Over 500 million people watch Facebook videos every day. Video on social media generates 1200% more shares than text and images combined. These statistics speak for themselves – and clearly, video is great for social media, so post it!
#14 A Day in the Life Post
Let your social followers follow one of your employees (or you) for a day! This could be done with a blog post, live video or as a series of posts on your brand’s Instagram story. Get creative with it!
#15 Post Series
A post series allows you to post a big topic in smaller parts. You could even take a blog post and break it up into individual posts for your social media.
#16 Tip of the Day
Provide a helpful tip about your industry, products or services!
#17 Answer a Question from Quora
Quora is a site where users can ask questions about a wide range of topics, and anyone can answer, similar to Yahoo Answers. This is an effective way to prove your company’s credibility by answering a question about your industry on your social media channels.
#18 Company News
What’s new with your company? Update your social following when you hire new employees, change your workspace or win an award!
#19 Fill in the Blank
This is a fun way to get your followers to engage! Simply post a fill in the blank, and ask for answers to fill it. Here are some examples:
- Abstrakt has changed the way I __________.
- The first word that pops into my head when I think of Abstrakt is _______.
- My favorite thing about my business is ________.
Who doesn’t love taking quizzes?! For this one, you can either find a pre-existing quiz about your industry, you can make one yourself! Buzzfeed Community offers anyone the opportunity to make several different types of quizzes. Once you have it made, simply share it on your social.
#21 Weekly Round-Up
A weekly roundup is simply a list of the top articles from the week about your industry. It’s an efficient way to share a lot of news and information in a single post.
Trivia is a fun way to quiz what your followers know about your company or industry. There’s a variety of ways to do this; you can ask a single question or several, post a question in the morning and the answer in the afternoon, or post the trivia question and answer together!
#23 Sneak Peek
Show fans a sneak peek of an upcoming blog post, product launch or contest!
#24 Like, Tag, Share Contest
One of the most effective ways to gain more views and engagement is to have followers tag their friends and share the post. Have them like the post, tag two friends and share it for a chance to win a prize!
#25 Testimonial or Review
When you receive positive feedback about an experience with your company, share it!
#26 Promote Your Products or Services
A little organic advertising never hurt anybody – just keep it to a minimum on your social media.
Share a statistic that relates to your company. For Abstrakt, we share stats about specific marketing tactics, business growth and overall lead generation.
#28 Post About Your City
Here at Abstrakt, we love St. Louis – so we post about it! We’re right next to the Arch, which also makes for great content. Show your fans where you’re located and what makes it home.
#29 Fun Fact
Did you know 11% of people in the world are left-handed? Did you know bears have 42 teeth?
Fun facts can be fun posts – just try to keep it somewhat relevant to your company.
#30 Employee Spotlight
Personifying your company does wonders for your social engagement. An employee spotlight doesn’t have to be dull; spice it up with fun questions! Here are some examples:
- How would you describe your role to a child?
- Who’s your go-to band or music artist?
- What would you tell your 13-year old self?
#31 Words of Encouragement
Post a motivational quote or some words of encouragement to promote positivity for your social audience. It can be very refreshing when seen on a newsfeed full of negativity.
Hopefully, with these social media post ideas, you can see that social media management doesn’t have to be monotonous. By using quizzes, quotes, graphics and contests, you can make your social media presence engage and grow. For more social media tips, check out this infographic on social care.