You Mean to Tell Us Consumers Complain Through Social Sites?!

Social media has quickly become an additional customer service outlet and customers have no problem submitting their complaints. Are we surprised? Not at all, seeing that most of us businesses have been encountering such situations for the last couple of years. It’s the double edged sword that accompanies having social sites for your business – you have more outlets for customers to reach you which also means you have that many more outlets to monitor for bad PR. Nobody wants a complaint sitting around for days unanswered and not all customers are patient when it comes to waiting on a response. There are all kinds of consumers and apparently there are also all kinds of complainers. Check out this ExactTarget infographic that describes not only the types of complainers you may run into online, but also how to deal with their complaints.