What a Social Media Strategy Shouldn’t Look Like

Over the past couple of years, businesses have made conscious efforts to develop and implement social media strategies. That is all fine and dandy when those strategies make real sense for a company, but too often we are seeing companies develop “strategies” in the form of a checklist instead of everyday activity expectations.

Below is an example of what your company’s social media strategy shouldn’t look like:

  • Set up Facebook account
  • Set up Twitter account
  • Set Up LinkedIn account
  • Set up Google+ account
  • Set up Pinterest, YoutTube, Instagram accounts

Now take a look at what a social media strategy should include:

  • Set goals and objectives for your company’s social media presence
  • Assign metrics that you will track in regards to your company’s social media accounts
  • Assign a budget to your company’s social media efforts
  • Develop social policies to accompany all social media activity
  • Set up Facebook account
  • Develop Facebook content strategy and assign responsibility to account manager
  • Set up Twitter account
  • Develop Twitter content strategy and assign responsibility to account manager
  • Set Up LinkedIn account
  • Develop LinkedIn content strategy and assign responsibility to account manager
  • Set up Google+ account
  • Develop Google+ content strategy and assign responsibility to account manager
  • Set up Pinterest, YoutTube, Instagram accounts
  • Develop Pinterest, YoutTube, Instagram activity strategy and assign responsibility to account manager
  • Optimize all social media platforms to improve your SEO rankings

Merely having the accounts is not enough. In fact, it could cause more harm than good if you aren’t paying enough attention to them. Understand what it means to be involved in social media and develop a strategy that will benefit your business’s marketing plan.